Field Marketing Manager, Ataccama
AI-driven data platform for enterprises
Open for applications
AI-driven data platform for enterprises
201-500 employees
Open for applications
201-500 employees
Company mission
To enable business and data teams to innovate with unprecedented speed while automatically maintaining the security and governance of their data.
Role
Who you are
- Bachelor’s Degree: Degree in Marketing, Business, Communications, or a related field
- Experience: Minimum of 5 years experience in demand generation, digital marketing, or a related field
- Technical Skills: Proficiency in marketing automation platforms (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce), and analytics tools (e.g., Google Analytics)
- Analytical Mindset: Strong analytical skills with the ability to interpret data, identify trends, and make informed decisions
- Communication Skills: Excellent written and verbal communication skills, with the ability to create compelling marketing content
- Project Management: Strong organizational skills and the ability to manage multiple projects simultaneously
- This role requires a strong understanding of marketing funnels, data analysis, and digital marketing tactics to ensure effective lead generation and return on investment (ROI)
What the job involves
- The Demand Generation Manager for North America will be responsible for developing and executing strategies to drive qualified leads and optimize the customer acquisition process across the region
- The person in this role will also oversee field marketing, customer marketing, program marketing, and webinars
- Develop and Execute Demand Generation Strategies: Design and implement multi-channel demand generation campaigns, including email, social media, paid advertising, webinars, and content marketing, tailored to the North American market
- Manage Field Marketing: Plan and execute field marketing events and initiatives to drive engagement and lead generation
- Customer Marketing: Develop strategies to nurture and retain existing customers through targeted marketing efforts
- Program Marketing: Oversee the creation and execution of marketing programs that support overall business goals and objectives
- Webinar Management: Organize and manage webinars to educate prospects and customers, generating leads and driving engagement
- Audience Segmentation: Identify and segment target audiences to deliver personalized and relevant messaging across all campaigns
- Optimize Campaign Performance: Continuously analyze and optimize campaigns to improve conversion rates, lower cost per lead, and increase return on ad spend (ROAS)
- Collaborate with Sales and Marketing Teams: Work closely with sales and other marketing team members to align on goals, messaging, and lead handoff processes
- Leverage Data and Analytics: Utilize analytics tools to track and measure campaign effectiveness, making data-driven decisions to enhance performance
- A/B Testing and Experimentation: Conduct A/B tests to determine the most effective creatives, headlines, and calls to action (CTAs), and iterate based on results
- Stay Updated on Industry Trends: Keep informed of the latest trends and technologies in digital marketing and demand generation to ensure the company remains competitive in North America
Our take
Business data is invaluable in the process of optimizing the operations of a large enterprise, but managing the data can be a convoluted process. Data managers must source, organize, and take actionable insights from CRM data, financial information, and analytics, all whilst ensuring that the data is appropriately classified to maintain compliance.
Ataccama provides an all-in-one data management platform for enterprises, leveraging AI to automate the processes of data classification, QA, accessibility, and compliance. The platform is designed to work modularly to suit different data stacks and is suitable for cloud, on-prem, and hybrid hardware stacks.
Whilst the company certainly faces competition from other enterprise data management platforms, Ataccama has taken a unique angle by ensuring that its cutting-edge solutions are adaptable for any data and hardware stack. Through this hybrid approach, the company aims to bring the benefits of AI-driven data management and compliance, without the client having to adjust their operations. The company has considerable growth potential as it further invests in product optimization and expanding integrations.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Jun 2022
$150m
GROWTH EQUITY VC
Jan 2010
$2m
SEED
Total funding: $152m
Company benefits
- 5 sick days, 2 personal days for each calendar year in addition to your vacation days.
- Flexible working hours & hybrid work setup
- Employee Stock Options Program
- "Bring Your Friend" referral program reward when a new teammate you recommend finishes their probation period
- Annual package for mental health support
- Corporate discounts on travel, fitness, attractions, and shopping
- Health, vision, and dental benefits
- Conference tickets to the best industry events of the year
- Online courses & company access to Udemy to hone your skills
- Company laptop (Dell, MacBook)
- Monitor, mouse, headphones for your home office
- Company mobile phone
- Receive gifts including the latest Ataccama merchandise, T-shirts, limited edition hoodies, and more surprises!
- Join events like our themed New Year’s parties and summer all-staffs. Though mostly online for now, we’re excited to meet in person when it’s safe!
- Fuel up! Our kitchens are stocked with fresh fruit and juice, teas, and the best coffee in town
Company values
- #ONEteam - We're ONE team with an all for one, one for all attitude
- #ChallengingFun - We like challenges. We like fun. We never shy away from a challenge
- #UnlimitedPlayground - Play, experiment, grow. Our playground is unlimited and what you can achieve is completely up to you
- #NotYourAverageJob - We don't believe in a boring work environment. We do our best to make our Ataccamers happy
- #AimingHigh - We've always had big goals. They got us where we are today
Company HQ
Yonge-Bay Corridor, Toronto, ON
Articles
Leadership
Michal Klaus
(Strategic Board Advisor & Co-Founder)Experience as Managing Director of Integia. Was also Director of Master Data Management Competency Center of Adastra.
Jan Cervinka
(Co-Founder)Experience as CEO of Speedware Czech from 1994 to 1999. CEO of Adastra Group.
Jan Mrazek
(Co-Founder)Experience as Senior Manager of Business Intelligence Solutions for BMO Financial Group. Co-founder and President of Adastra Group.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 8 more jobs at Ataccama