Cubic Telecom develops IoT-based global connected software that allows vehicles to automatically connect to local mobile networks. Since the company’s acquisition in 2008, Cubic has built up a strong customer base including Audi, Bentley, Lamborghini, Microsoft, Porsche, and Volkswagen.
Cubic’s IoT solutions have proven such a hit in the automotive, agricultural, and transportation industries because they allow vehicle and device manufacturers to avoid making agreements with multiple mobile service operators, solving tech complexities with integration, and worrying about compliance from country to country.
The connected car market, forecast to surpass $50B, highlights Cubic's strong position. SoftBank's recent €473M acquisition of a controlling stake values Cubic at over €900M. This strategic move positions Cubic to expand further, including plans to bolster staff numbers in Ireland, mainland Europe, and the US.
Kirsty
Company Specialist at Welcome to the Jungle