Digital Performance Marketing Manager, RateHub
Financial services comparison platform
Be an early applicant
Financial services comparison platform
101-200 employees
Be an early applicant
101-200 employees
Company mission
To help Canadians make better financial decisions.
Role
Who you are
- The ideal candidate is a Paid Marketing Subject Matter Expert - creative, analytical, results-driven, and self-motivated with a passion for producing high quality work and optimizing paid campaigns
- 5+ years experience executing and optimizing paid marketing campaigns - required
- Demonstrated proficiency with Google Ads, Google Tag Manager, and Google Analytics - required
- Experience with, Meta (Facebook/Instagram) Ads, TikTok Ads, WordPress CMS
- Experience with A/B testing, experimentation methodology, writing ad copy and developing creative assets
- Ability to make data-driven decisions from interpreting and analyzing data. Experience using tools like Google sheets/excel and user/campaign analytics dashboards/reporting to analyze performance trends
- Comfortable building decks in Google Slides/Powerpoint and presenting to all levels of the organization, when necessary
- Post-secondary education in a related discipline: We value intelligence over relevance
- A resourceful and self-motivated individual, eager to join a fast-growing organization
- An interest in personal finance is a huge bonus
- A strong team player with a caring and attentive attitude
- Ability to communicate effectively in a fast paced environment
What the job involves
- We are seeking a full-time Digital Performance Marketing Manager to drive customer and revenue growth
- This role will be integral to driving scalable member acquisition growth through optimization, experimentation on existing paid media channels as well as identifying new opportunities
- Develop, execute and manage the paid marketing program for Ratehub.ca and its multiple business units (Mortgages, Insurance, Credit Cards, & Banking), to drive brand, lead, and revenue growth
- Set up, execute, and manage paid marketing campaigns across a variety of channels (Google Ads, Meta, Tiktok, etc) to align with strategy, budget, and performance targets. Campaigns may include: Prospecting, Retargeting, Remarketing, Lookalike
- Develop and implement reporting, dashboards, and analytics to measure and drive campaign performance and ROI across all digital channels, including but not limited to: customer lifetime value, marketing performance, promotions and campaign tracking, ad performance, social media engagement (when applicable to paid campaigns)
- Perform research, analyses, and testing with a variety of tools to gain insights to help shape and optimize marketing strategy
- Monitor competitors within target markets to develop benchmarks, ideas, identify emerging trends, and drive qualified audiences
- Constantly test and optimize landing pages (products featured, copy, components used, CTAs) and ad copy
- Monitor and troubleshoot any declines in campaign performance, digging into reasons for changes in performance and improvements that can be made
- Continuously look for ways to improve campaigns and drive growth, and share learnings, best practices, and guidance across the marketing team
- Work closely with Engineering, Product, and Analytics to ensure integrations and events required for campaign tracking and execution, including Google Analytics (GA4) and Google Tag Manager are correctly implemented and maintained and to test any new paid opportunities
Our take
Consumer activity has continued to shift from in-person to online in all categories, and RateHub recognised a need to make financial products accessible online too.
RateHub allows users to compare prices and rates on financial products like mortgages, credit cards and insurance. With more than 2M monthly users, RateHub has launched its own in-house brokerage to aid with its mission to help Canadians make better financial decisions.
Despite FinTech being a busy space, RateHub reached a milestone of closing $10B in funded mortgages in October 2021. Since then, it has received significant investment that will allow it to continue building its momentum and accelerate growth both organically and through acquisitions.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-22% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jan 2018
$12m
SERIES A
Mar 2017
$9.2m
SERIES A
Total funding: $21.7m
Company HQ
Downtown Yonge, Toronto, ON
Leadership
Naga Parvatharajan
(CEO)Naga joined Ratehub in 2024 of CEO. They are also the Group GM at SoFi. Previously they were a Senior Advisor at Boston Consulting Group, Co-Head of Product at Goldman Sachs, and a Business Manager at Capital One.
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