Field Marketing Manager, Sift

• 8 to 15 years total B2B marketing experience; 3 to 5+ years of recent B2B cybersecurity experience
• Proficiency with Salesforce and Marketo is essential
• Experience working field/marketing events
• Savvy at managing digital and social activities with experience in demand generation
• Highly organized and focused on the details and polish to make good campaigns great
• Experience working across the EMEA region, especially Europe and the Middle East
• Experience designing and executing marketing plans with sales teams that produce measurable results
• Quick learner with the ability to solve problems independently; highly analytical, collaborative, and solution-orientated
• Previous work experience at a startup but trained “classically” at a global Enterprise company

Desirable

• Campaign Execution & Pipeline Generation:
• Own the budget and execution of local marketing campaigns - from in market execution of new content and product releases to social media and customer marketing programs
• Lead the execution of field/channel events/webinars programs that meet pipeline and qualified meeting objectives for the territory
• Identify and coordinate event sponsorships, including identifying new opportunities, managing materials, on-site logistics, sales preparation and outreach, follow up, and metrics/reporting
• Write succinct promotional copy (emails, landing pages, invitations, etc.) for programs and help develop event presentations
• Identify and execute on areas that will optimize the marketing funnel - from stronger lead handoff to joint targeted campaigns
• Help to translate HQ marketing content into regional relevant content
• Planning & Operations:
• Own the EMEA pipeline and awareness metrics - sharing insights and recommendations on how to continually improve and optimize for regional considerations
• Collaborate in the planning and execute annual/quarterly marketing plans based on Sift’s go-to-marketing strategy and in-territory sales plans
• Be a conduit for in-market EMEA intelligence - from market trends to competition. Share insights back to HQ to help the teams adjust global plans
• Establish and proactively manage the regional budget, being vigilant in tracking and evaluating results against return on investment goals and generating learnings for improvement
• Track and report on program status, action items, results, and deliverables across campaigns and programs
• Represent the overall marketing department, promoting HQ programs, initiatives, and launches in sales and partner meetings
• Communications, Awareness and Partner Marketing:
• Meet frequently with solution partners and sales leads to plan and deliver in territory marketing activities
• Develop co-marketing partner plans and activities to drive market awareness of Sift
• Develop the brand awareness of Sift in EMEA, collaborating with HQ to roll out new campaigns
• Ensure local agencies & executives have the materials/context/guidance they need to communicate Sift’s value to the world