Head of Product Marketing, Pion
Salary not provided
Senior and Expert level
Remote from UK
Marketing & growth platform
Open for applications
Marketing & growth platform
201-500 employees
B2BSaaSAdvertising
Open for applications
Salary not provided
Senior and Expert level
Remote from UK
201-500 employees
B2BSaaSAdvertising
Company mission
To help brands grow without giving up control.
Role
Who you are
- Shows that while men apply to jobs when they meet 60% of the requirements, women and those in underrepresented groups tend to only apply when they tick every box. We don’t think you should have to tick every box. We value your uniqueness, and it goes without saying that all applications are welcome, even if you don’t think you fit the criteria
- Multi-Product Experience: Proven experience marketing a complex portfolio of products (SaaS, Media, and/or Affiliate network experience is highly preferred)
- Exceptional Storytelling: You must be an elite copywriter and communicator who can translate complex technical features into compelling, benefit-driven market messaging
- Analytical Researcher: A natural curiosity for market dynamics, competitor movements, and buyer psychology
- Collaborative DNA: A strong track record of partnering successfully with Product Management (PMs) to extract value, and Sales Enablement to hand off messaging
- Someone who can operate strategically, but is most certainly someone who is hands on as an individual contributor and can get stuck into the detail of "doing"
- Understands how to drive Product Marketing metrics: Revenue generated, market/website traffic, reach and engagement metrics, win rates
What the job involves
- As a result of our incredible success and growth, we are looking for a brand new Head of Product Marketing to join us who will strategically and pro-actively approach this role
- As the Head of Product Marketing at Pion, you are the voice of the market and the architect of our product narrative
- Navigating a complex ecosystem of SaaS, Affiliate, and Media products, your job is to figure out who we are selling to, what they care about, and how we position our solutions to win
- Reporting to the CPO, you will own the product's Go-To-Market (GTM) and positioning strategy
- You will build the foundational messaging and marketing assets that make the market care about our roadmap, before handing those messaging blueprints over to the Sales Enablement team to turn into sales-floor collateral
- Deeply researching the market, tracking competitors, and defining exactly who we sell to (ICPs and Personas) across SaaS, Affiliate, and Media
- You will operate simultaneously between the Product, Marketing and Sales teams, defining a strong B2B/B2C strategy which supports these teams to reach their OKR's
- Partnering with the Sales and Sales Enablement teams, utilising tools such as Gong to gather client feedback, understand perspectives and maintain a feedback loop to the Product teams
- Partnering with Product Managers to define product features/value. Building the foundational messaging frameworks for how we talk about our products
- Writing and producing all external marketing assets: B2B website copy, LinkedIn content, customer emails, and top-of-funnel marketing campaigns
- Owning the overarching messaging, positioning, and narrative consistency for major external events (e.g., Pioneer & YMS)
- Tracking market perception—how the wider world and target market react to the Pion brand, our products, and our positioning
Our take
Founded as Student Beans in 2005, Pion is a marketing company that helps brands expand their customer base and enhance sales. It specialises in helping clients build trust and relevancy among students and Gen Z, as well as other strategic consumer groups.
Pion's solutions deliver insights, advertising and customer verification. This enables clients to make informed business decisions, deliver engaging campaigns and grow sales through gated offers. This cohesive approach, within a niche consumer target group, is certainly the stand-out feature of the company.
The company's rebrand to Pion came alongside an expansion beyond just the student market to encompass youth markets in general. This enables it to consolidate its diverse portfolio of services and continue its path of growth, which has already seen it become a prominent player in the space.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Flexi time: Start between 8-10am and finish between 4:30-6:30pm
- Volunteer days: Two days a year to volunteer with a charity of your choice, because we believe in giving back
- Remote & hybrid working: With access to offices in London and Manchester
- Health cash plan: Claim back cash on a huge range of healthcare and wellness treatments
- 30 days holiday: 30 days of annual leave, plus public holidays
- Work with an industry leading tech stack: We work with relevant, market leading tools to maximise your ability in your role
- Wellness allowance or PureGym membership: A monthly wellness allowance or access to the gym, we take your wellbeing seriously!
- Access to all of our student discounts: Incredible partnership discounts for the biggest brands in the world
- Regular social events – virtual and in-person: Even though we're remote first, we make sure you can still connect regularly with your colleagues
Company values
- Speed Wins
- Be Humble
- We’re all Accountable
- Deliver results that WOW
- Choose Positivity
Company HQ
London, UK
Articles
Leadership
Michael Eder
(CEO)Founded the company as Student Beans back in 2005. Served as Operations Director then MD before becoming CEO in 2021. Previoulsy MD at Voxburner and a Trader in European Government Bonds at JP Morgan.
Diversity, Equity & Inclusion at Pion
- Talent - We score our interviews based on competency focused questions, and conduct them with a panel to ensure the process is as fair as possible. Additionally, we conduct anonymous CV screening, and ensure our advert copy is gender neutral
- Support and Education - Our employee resource group gives everyone a safe space and platform to share their views and opinions. We’re also committed to continuous training throughout the business, from inclusive communications to assessing the accessibility of our platforms
- Accountability - Whether it’s training for hiring managers on eliminating bias, or the best diversity and inclusion practices and how to be an ally, we’d like to think we offer as much support and education to further foster an inclusive workplace environment. We also share our journey and statistics internally and externally
- Transparency - As we mentioned, we’re not yet where we want to be, but we’re sharing the journey and updating on our progress every step of the way. We don’t hide our statistics –we don’t think it’s something to be swept under the rug. However, sharing our progress helps us to have open and honest conversations about how we can do even better!
- Empowering Employees - Our mental health first aiders are on hand to offer support and guidance when needed. Unlimited holiday and flexi friday ensure you have the right work-life balance you need. We also offer quarterly webinars in partnership with Everymind
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