Director of Demand Generation, Carrot Fertility

• 7+ years of experience in demand generation, with a strong background in inbound marketing, paid acquisition, and lead nurturing
• Experience managing and developing high-performing marketing teams
• Deep understanding of demand generation best practices, industry trends, and marketing operations in B2B environments
• Strong analytical skills with experience in lead forecasting, reporting, and campaign analysis
• Experience working closely with sales and SDR teams to align marketing efforts with revenue goals
• Ability to think strategically while executing with attention to detail
• A growth mindset with a passion for testing, iterating, and scaling successful marketing programs
• Strong written and verbal communication skills, with the ability to craft compelling messaging and collaborate effectively across teams
• Excellent organizational and time management skills, with the ability to prioritize multiple projects and meet deadlines in a fast-paced environment
• Comfortable in ambiguity — able to function in a flexible, constantly changing environment

Desirable

• Carrot is seeking a Director, Demand Generation to own and drive demand generation programs that meet the company’s growth objectives
• In this role, you’ll lead a team of specialists to generate interest in Carrot, attract and retain customers, and drive revenue
• You’ll oversee the execution of inbound and outbound demand generation programs, ensuring they effectively nurture leads and support pipeline growth
• Additionally, you’ll work cross-functionally with Marketing, Sales, Customer Success, and other Carrot teams to drive impact
• This role sits on our Marketing team, reporting to our VP of Marketing
• The Marketing team consists of experts across Events, Design, Product Marketing, PR/Communications, and Digital Marketing
• Carrot’s Marketing team is responsible for sharing the Carrot story with the world
• Manage and mentor the Demand Generation team, including an Account Based Marketer and a Senior Marketing Manager based in the UK
• Set clear goals, measure success, and continuously optimize team performance
• Oversee Account Based Marketing strategy and execution by:
• Collaborating with the Account Based Marketer to identify, prioritize, and maintain target account lists
• Driving personalized campaigns for 1:1, 1:few, and 1:many account strategies
• Partnering with Sales to align messaging and outreach strategies
• Monitoring and reporting on account engagement, pipeline influence, and ROI
• Oversee region-specific demand generation efforts by:
• Supporting the Senior Marketing Manager in creating and executing localized content and campaigns for international markets
• Ensuring messaging aligns with global brand strategy while resonating with local audiences
• Collaborating on region-specific events, partnerships, and channel tactics to drive awareness and pipeline
• Manage and optimize the Demand Generation budget, ensuring efficient allocation of resources across paid and organic channels to maximize ROI and pipeline impact
• Collaborate cross-functionally with other marketing leaders, sales, and customer success to align demand generation efforts with business objectives
• Develop and execute short- and long-term multi-channel campaigns to drive high-quality leads and pipeline growth
• Build and refine targeted account list segments for inbound campaigns using Demandbase and other tools
• Oversee email nurture programs to engage and convert prospects at different funnel stages
• Lead the strategy and execution of Carrot’s webinar program to drive engagement and lead generation
• Partner with the inbound sales development team to optimize lead generation efforts and improve conversion rates
• Work closely with the SEO manager to ensure SEO strategy supports demand generation efforts
• Regularly report on funnel health, marketing-sourced pipeline, and overall demand generation performance
• Run A/B tests and continuously optimize campaigns for efficiency and effectiveness
• Manage demand generation budgets, allocate resources effectively, and secure leadership buy-in for new initiatives