Associate Director of Events Marketing, Axios
$76-105k
This salary range takes into account all possible locations within the United States, but candidates will only be eligible for the salary range for their location
News media company
Be an early applicant
News media company
501-1000 employees
Be an early applicant
$76-105k
This salary range takes into account all possible locations within the United States, but candidates will only be eligible for the salary range for their location
501-1000 employees
Company mission
To get you smarter, faster on what matters.
Role
Who you are
- Experience in marketing live and virtual events
- Exceptional collaboration skills, especially with Product/Technology, Design and Analytics teams
- Strong understanding of audience segments and journey through the conversion funnel
- Strong analytical skills and a knack for using data to make decisions
- Excellent communication and project management skills
- Creative thinking and a bias for action
- Basic understanding of HTML and CSS a plus
- Hands-on experience with Google Analytics, Looker, and/or an ESP a plus
What the job involves
- The Associate Director, Growth will lead the development and execution of best-in-class marketing programs to drive attendance, viewership, and brand awareness for Axios Events
- As part of the Growth team at Axios, you’ll be collaborating with the Events and Creative Services teams to develop compelling promotions for major industry events. Responsibilities include:
- Planning and executing marketing campaigns to generate RSVPs and viewership and increase awareness and interests of our Events offerings
- Leveraging paid and organic channels such as house ads, email, social media, display, paid search and content marketing
- Partnering with the Events team to develop plans and messaging and monitor campaign results
- Collaborating with Audience Development to post on Axios social media accounts
- Initiating and managing A/B tests to improve conversions and engagements in the registration flow
- Partnering with the Design team to develop creative assets for various marketing channels, including landing pages, emails, social posts, and ads
- Creating and deploying marketing emails to attract event registrations
- Working closely with other Growth team members on cross-promotions, the Product/Tech team on organic acquisition, and the Analytics team on reporting and analysis
- Reporting campaign results, presenting data-driven insights, and recommending next steps to increase the effectiveness of the marketing campaigns
- Occasional travel to support event media capture and promotion
Our take
Axios is a digital news site covering business, tech, politics, and media trends, with a focus on smart and efficient coverage. Much like rival comparable sites The Economist and Politico, it’s also diversified its media to include podcasts, newsletters, and a mobile app. Whilst it remains a major national and international news outlet, it’s also pursuing a new avenue to help shore up its position: local news.
Local news outlets have been in sharp decline over recent years: it’s too costly, with too little revenue. Axios’ plan is to opt instead for local newsletters. They’re highly advertiser-friendly, and the model itself is exceptionally scalable. So Axios may succeed where traditional efforts by other outlets like The Huffington Post (and countless local outfits) have failed.
Axios was previously held up as an exception to the mergers and acquisitions other news outlets were having to undergo to weather the decline of print media. However, in order to fund the expansion into local news, Axios has been acquired by the global conglomerate (and previous investor in the company) Cox Enterprises. This is good news - Cox Enterprises owns and protects local newspapers in Ohio, and looks set to be a hands-off and values-aligned new Axios owner.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Dec 2019
$27m
SERIES C
Nov 2017
$20m
SERIES B
Total funding: $57m
Company benefits
- 401(k) with employer match
- Robust PPO and High Deductible health insurance options on the Blue Cross Blue Shield network
- Employer Health Savings Account (HSA) contribution for the high deductible health plan option
- Dental and vision coverage
- Primary caregiver 12-week paid leave
- Generous vacation policy, plus holidays
- One mental health day per quarter
- Annual learning and development stipend
- $100 monthly work-from-home stipend
- Tele-mental health services through Headspace
- OneMedical membership, including tele-health services
- Personal health advocacy resources through HealthAdvocate
- Inclusive fertility, hormonal health and family forming benefits through Carrot Fertility
- Access to the Axios “Family Fund”, which was created to allow employees to request financial support when facing financial hardship or emergencies
- Increased work flexibility for parents and caretakers
- Virtual company-sponsored social events
- A strong and positive work environment
- A commitment to an open, inclusive, and diverse work culture
Company values
- Audience first: Deliver the cleanest, smartest, most efficient, and trust-worthy experience
- Excellence: Strive for excellence in everything you do and never sell BS to Axios' audience, customers, or each other
- Candor: Remain direct and candid in respectful but unambiguous ways with the audience and each other
Company HQ
Radnor - Fort Myer Heights, Arlington, VA
Articles
Leadership
Jim VandeHei
(Co-Founder & CEO)Previously a Reporter for the Wall Street Journal and Washington Post, they then went on to found Politico and serve a decade as its CEO.
Mike Allen
(Co-Founder & Executive Editor)Spent nearly a decade as Politico's Chief White House correspondent before co-founding Axios in 2016.
Roy Schwartz
(Founder & President)CEO of Axios HQ. Spent time as a partner at The Gallup Organization, then as VP and ultimately CRO of Politico.
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