Paid Marketing Manager, Figma

• 6+ years of digital marketing, paid marketing, or equivalent experience
• Proven experience running paid social and video campaigns for SaaS products, with a focus on audience targeting and top-of-funnel growth
• Strong analytical skills with a data-driven approach to testing, performance optimization, and ROI measurement
• Experience with paid media tools and platforms, such as DV360, Smartly, and Google Analytics 4
• The ability to synthesize data into actionable insights and adjust campaigns in real time based on performance
• Familiarity with incrementality testing methods, such as MMM and Geo-X

Desirable

• The Growth Marketing team at Figma is looking for a Paid Marketing Manager to expand and optimize our paid media presence across social and video channels
• This role will play a critical part in driving top-of-funnel growth and broadening Figma’s reach to new audiences
• As a Paid Marketing Manager, you will collaborate closely with product marketing, brand, content, and analytics teams to develop targeted campaigns that connect with diverse customer segments and elevate Figma’s brand
• This is an exciting opportunity to bring creativity, strategic thinking, and analytical rigor to a dynamic, fast-paced environment with ample room for impact
• This is a full-time role that can be held from one of our US hubs or remotely in the United States
• Develop and execute paid media strategies across social and video channels, focusing on top-of-funnel growth and audience expansion
• Implement and optimize audience segmentation strategies, including demographic, firmographic, and psychographic targeting, to increase engagement and conversions
• Collaborate with cross-functional teams (e.g., PMM, brand, content) to align creative and messaging with Figma’s brand and product offerings
• Build and maintain a roadmap for testing and optimizing ad creative, audience targeting, and budget allocation
• Lead high-velocity experiments to rapidly identify and scale winning strategies that drive growth
• Manage retargeting efforts to maximize reach and nurture prospects through the sales funnel
• Monitor and analyze campaign performance metrics, making data-driven adjustments to maximize ROI and ensure alignment with broader growth goals