Product Marketing Manager, Duolingo
Duolingo Chess
Language education platform
Be an early applicant
Language education platform
1001+ employees
Be an early applicant
1001+ employees
Company mission
Duolingo's mission is to give everyone access to a private tutor experience through technology, making learning fun and providing universal access to language education.
Role
Who you are
- Bachelor’s degree in marketing, business, or a related field (Master’s degree preferred)
- Proven experience in product marketing, preferably in consumer technology, with a consistent record of developing and implementing successful product marketing programs
- Strong understanding of the mobile app market and experience marketing consumer-facing digital products
- Excellent written and verbal communication skills, with the ability to create compelling narratives and effectively present ideas
- Ability to use insights, data, and statistical analyses to drive marketing decisions and optimize campaigns
- Experience working in cross-functional teams and leading multiple projects simultaneously
- Strong leadership skills with the ability to influence and collaborate effectively at all levels of the organization
- Passion for education, learning, and Duolingo’s mission to make learning fun and accessible
What the job involves
- We’re looking for a Product Marketing Manager to lead the marketing strategy and go-to-market execution for Duolingo Chess — an exciting new product that brings the joy and rigor of learning to the timeless game of chess.
- Working cross-functionally with Product, Design, and Marketing, you will play a critical role in driving the success of our learning products by developing compelling product narratives both in and out of the app and developing strategies that drive awareness, engagement, and retention
- Develop and implement comprehensive product marketing strategies to drive user acquisition, engagement, and retention for Duolingo Chess
- Collaborate closely with cross-functional teams — including product management, design, engineering, and marketing — to ensure successful product launches with clear, cohesive marketing plans
- Conduct consumer research and competitive analysis to inform value proposition development and feature positioning
- Develop and implement go-to-market plans for new product or feature launches, including messaging, positioning, and promotional strategies
- Collaborate with the marketing and design teams to develop high-impact marketing campaigns, including in-app communications, ASO, social media, email marketing, and content marketing
- Track and analyze campaign performance, providing actionable insights and recommendations for optimization
- Serve as the internal authority and advocate for Duolingo Chess, ensuring consistent messaging and alignment across teams
Salary benchmarks
Our take
Duolingo is a free to use language learning app, offering 95 courses across 38 distinct languages. It is the most downloaded education app in the history of the App Store and has previously been awarded Apple's iPhone App of the Year and Android's Best of the Best.
With over 500 million learners, the company has unprecedented data insights on how people learn. Its team of language learning scientists, machine learning engineers, and AI experts use this data to constantly improve its effectiveness.
Alongside language courses, the company has created the Duolingo English Test which is an affordable and convenient language certification option accepted by more than 2,000 universities and institutions worldwide. Since its 2021 IPO, Duolingo has shown strong momentum and regular changes to the app have brought increased user engagement, retention, and stronger conversion.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Nov 2020
$35m
LATE VC
Apr 2020
$10m
LATE VC
Total funding: $183.3m
Company benefits
- Medical, dental, and vision for employees as well as eligible partners and dependents
- Mental health benefits such as therapy sessions and coaching to support you to be your best self
- Fertility benefits to support your family planning journey
- Fully paid parental and adoption leave
- Fully paid subscription to Care.com and paid backup days for dependents and your fur family
- 401(k) with generous match and immediate vesting
- 20 days of paid time off, with two additional weeks off for winter break
- First-time home buyer bonus (in Pittsburgh)
- Competitive salaries and equity
- Yearly stipend for professional development
- Transportation reimbursement for however you get to work
- Lunch prepared daily by our in-house chefs
- Annual international retreat for all full-time employees
- Monthly events celebrating our team and their amazing work
- On-site gym and massages
- Game room for taking brain breaks
Company HQ
East Liberty, Pittsburgh, PA
Leadership
Luis von Ahn
(CEO)Professor at Carnegie Mellon University and founder of CAPTCHA and reCAPTCHA sold to Google.
Severin Hacker
(CTO)PhD in computer science from Carnegie Mellon University.
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