Paid Social Content Creator, Whatnot

• You’re a creative producer at heart — someone who genuinely loves making content that grabs attention and drives results. You’re energized by the process: spotting a great hook, stitching together a compelling edit, seeing it live, learning from the data, then doing it all over again — better and faster
• You’ve worked in environments where briefs are scrappy, feedback loops are fast, and volume matters. You thrive when you’re in the thick of production: editing, briefing, tweaking, experimenting. You take pride in turning raw footage or rough ideas into sharp, native-feeling performance ads
• You’re collaborative and independent in equal measure — ready to take full ownership of EU creative execution while learning from and contributing to a global team
• 5–8 years of experience in creative production, performance marketing, or social-first video content
• Proven ability to produce or adapt native-style ads for platforms like TikTok, Reels, Shorts, and Meta
• Strong editing instincts (cuts, captions, pacing) and fluency with tools like Capcut, InShot, or Premiere
• Experience briefing influencers, sellers, or creators to self-shoot content with performance in mind
• A strong partnership mindset — you work well with marketers, community leads, and external talent
• A clear understanding of performance goals (CTR, CPA, ROAS) and how to optimize creative against them
• A self-starting, high-output approach — you don’t wait for perfect conditions to produce great work

Desirable

• We’re looking for a Paid Social Content Creator to join the EU marketing team at Whatnot — and help us scale best-in-class creative across our digital paid channels (TikTok, Meta,...)
• This is a hands-on, high-output role for someone who knows what works across social and thrives in a fast-paced, test-and-learn environment
• Over time, you’ll help shape how we scale creative across Europe — and help define what performance storytelling looks like at Whatnot
• You’ll be the first creative hire in Europe, focused on sourcing, adapting, and producing high-performing native content for ads
• You’ll work closely with Performance Marketers, category teams, country marketers, and creators to bring scrappy, authentic content to life — fast
• You’ll also collaborate with our seasoned US creative team, who will offer support and guidance, while giving you the space to drive the strategy and execution locally
• Create and adapt short-form video content for paid social — using livestream clips, community footage, and UGC
• Brief influencers, sellers, and external creators to self-produce content that feels native and drives results
• Work with freelance editors (and occasionally shoot/edit yourself) to keep the pipeline moving
• Partner with Performance Marketers to run creative tests, track performance, and iterate quickly
• Rally Community Managers and Category Managers to help surface content and ideas from the community
• Lay the foundation for a scalable creative system — from production workflows to partner relationships
• Team members in this role are required to be within commuting distance of our London, UK hub