Director of Content Marketing, Webflow
$170-259k
+ Equity. Salary dependent on location
Webflow is the agentic web marketing platform for go-to-market teams.
Job no longer available
Webflow is the agentic web marketing platform for go-to-market teams.
501-1000 employees
Job no longer available
$170-259k
+ Equity. Salary dependent on location
501-1000 employees
Company mission
To bring development superpowers to everyone.
Role
Who you are
- 4-6+ years of experience directly managing the workload and career development of a content team in brand and/or marketing roles, ideally in a high growth company or startup
- Organizational experience developing and executing against a cohesive roadmap that aligns with the broader marketing strategy
- Successful people management experience where you lead by example. We prioritize being kind, respectful, empathetic and supportive
- A knack for balancing creativity with business impact, shipping work that resonates with our audience while still nurturing the team to take on fulfilling work
- Proven experience in content production, understanding how to efficiently produce high-quality content with limited resources
- Experience building strong cross-functional relationships and alignment to determine and achieve organizational priorities
- A clear and generous passion for storytelling, a deep grasp of digital marketing, and an innate ability to drive brand narratives
- Demonstrated a deep understanding of social media platforms, trends, and best practices
- Experience shaping a brand’s footprint through multiple content channels and multi-media platforms
- Driven consistency and adoption of a brand voice and tone across all content initiatives
- Lead collaboratively through leadership to support your team. You’ll workshop projects, lead brainstorms effectively, and occasionally roll up your sleeves in order to get the job done
- An analytical mindset with the ability to interpret data and translate into actionable strategies
- Exceptional communication, presentation, and interpersonal skills
- Familiarity with content management systems (CMS) and analytics tools. Knowledge of Webflow as a tool is a strong bonus!
- A background in SaaS, B2B, or design software industry
- Experience navigating growing companies and a rapidly changing environment with adaptability and patience
What the job involves
- We're looking for a Director of Content to help develop and drive a best-in-class content marketing strategy that generates leads, scales our brand, drives growth and engagement, and positions Webflow as a thought leader in our market
- This includes helping us refine our editorial processes and driving our larger social strategy
- Strategic Thinking: Craft and oversee the execution of a comprehensive content marketing strategy that drives brand awareness, engagement, and conversion across all platforms
- Content Production: Understand and navigate the nuances of producing high-quality content, ensuring optimal utilization of resources, developing repeatable processes and maximizing output
- Team Leadership: Hire, train, mentor, and manage a dynamic content team, ensuring they are set up for success and growth within the organization
- Analytics & Reporting: Monitor content performance analytics, providing actionable insights and refining the content strategy accordingly
- Social Media Mastery: Deepen our brand's presence and engagement across all relevant social media platforms; remain updated with the latest trends, ensuring our strategies are always ahead of the curve
- Collaboration: Partner with other departments (e.g. sales, product, customer service) to ensure content strategy aligns with overall company goals and customer needs
- Reporting to the Senior Director of Content & Creative
Our take
Webflow is an AI-native web experience platform that enables teams to design, build, manage, and optimize high-performing digital experiences across the entire website lifecycle — from creation to conversion — without relying on fragmented tools or constant developer handoffs.
Unlike traditional website builders or legacy CMS platforms, Webflow combines visual development, content management, optimization, analytics, localization, governance, and enterprise-grade hosting into a single, integrated system. This allows marketing, design, development, and growth teams — and increasingly AI agents — to collaborate in one shared environment while maintaining brand consistency, security, and control.
Built for a world where websites must perform for both humans and AI systems, Webflow helps organizations stay discoverable and relevant as search, personalization, and content consumption evolve. Native AI capabilities are embedded directly into core workflows, accelerating everything from site creation and content updates to experimentation, personalization, and AEO (AI Engine Optimization).
Today, over 3,000 organizations — from startups and agencies to global enterprises including Dell, Spotify, Dropbox, and Upcwork — use Webflow to build brand-forward digital experiences that drive measurable business results. With a strong partner ecosystem, enterprise adoption momentum, and more than $330M in funding, Webflow is redefining how modern teams build and scale on the web.
Rather than replacing developers, Webflow shifts development effort to where it matters most — freeing teams to move faster, operate more efficiently, and evolve their digital presence without replatforming as their needs grow.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Mar 2022
$120m
SERIES C
Jan 2021
$140m
SERIES B
Total funding: $335.1m
Company benefits
- Modern & inclusive healthcare coverage
- Retirement saving matches and financial planning
- Flexible paid time off
- Annual retreat and offsites
- WFH Office setup budget
- Health and wellness stipend
- Remote work reimbursements for phone & wifi
- Webflow subscription discount
- Remote-first flexibility
Company values
- Build Lasting Customer Trust
- Win, Together
- Reinvent Ourselves
- Deliver with Speed, Quality, and Craft
Company HQ
Financial District, London
Articles
Leadership
Vlad Magdalin
(Co-Founder & Chairman)Vlad Magdalin is Webflow's co-founder and Chief Vision Officer, leads the vision for a more accessible, expressive, AI-powered web, and never misses a chance to nerd out about great design.
Sergie Magdalin
(Co-Founder)Sergie spent 4 years as a freelance Graphic Designer before joining NameMuir Skate as a Web & UX Designer.
Linda Tong
(CEO)Linda became CEO in 2024 after serving as Webflow’s President and COO. She’s shaping the next era of the web and leads with a people-first approach grounded in clarity, trust, and learning.
Adrian Rosenkranz
(Chief Revenue Officer)CRO at Webflow, guiding teams that support customers at every step. He’s a seasoned GTM leader who believes AI should amplify creativity—and that strong, people-first teams drive meaningful growth.
Rachel Wolan
(Chief Product Officer)Webflow’s CPO and a builder at heart, Rachel leads product, and design teams with creativity and clarity. With 20+ years of experience, she’s focused on scaling AI-native products that empower people.
Allan Leinwand
(Chief Technology Officer)Webflow’s CTO with a passion for empowering builders. Former tech leader at Shopify, Slack, and ServiceNow, he’s spent his career scaling platforms that shape how people work, create, and connect.
Craig Mestel
(Chief Financial Officer)Webflow’s CFO, known for scaling teams, leading IPOs, and making sense of complexity with data. He’s at his best in high-growth environments where he can build, mentor, and help teams win together.
Mike Podobnik
(SVP, People)Webflow’s SVP of People, known for scaling global teams and shaping cultures where people do their best work. He brings clarity, accountability, and deep partnership to every stage of growth.
People progressing
Five roles in five years at Webflow, each one built from scratch. Now leading GTM Strategy & Operations, turning product releases into go-to-market impact.
From Webflow community builder to Senior Solutions Architect, Jon spent nearly a decade building with the platform before joining the team behind it.
Salary benchmarks
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Diversity, Equity & Inclusion at Webflow
Ulysses Smith (Diversity, Equity & Inclusion Lead)
- Webflow exists so anyone can bring ideas to life on the web. The same belief drives how we build our team. Diverse perspectives spark new ideas, and when everyone's empowered to create, we all Flow Forward faster. The web is for everyone, and so is the team building it.
- Behind any exceptional web experience is an effort to bring in diverse, unique perspectives that understand how different people interact with the web (and the world). We’re committed to better understanding the people we work with and build for. Our work is never done — but here’s how we’re doing so far: https://webflow.com/company/diversity-equity-inclusion
- Webflow has eight identity-based Employee Resource Groups (ERGs) that we call our Flow Communities.They're our spaces to connect, collaborate, and lead together. They bring together employees who share a common identity, lived experience, or allyship interest to foster inclusion, spark innovation, and shape a culture of belonging across our global teams. Our Flow Communities include: 1️⃣ Asians@Webflow 2️⃣ Blackflow 3️⃣ Caregivers@Webflow 4️⃣ Disability@Webflow 5️⃣ Latinoflow 6️⃣ Queerflow 7️⃣ Webflow Vets 8️⃣ Women@Webflow
- “Fostering a diverse and inclusive culture at Webflow is imperative. It encourages new ways of thinking and collaboration, helping us better understand each other and who we’re serving. By valuing varied perspectives and experiences, we become more creative, better at problem-solving, and engage in richer discussions, ultimately leading to stronger business outcomes.” - Linda Tong, Webflow CEO
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