Consumer Insights & Marketing Effectiveness Internship, Pernod Ricard
Champagne & Cognac
Gross salary from 1410€ (Bac +4 and gap year) to 1550€ (Bac +5) per month
Office located in Saint Lazare Train Station, Paris
Wine and spirit seller
Be an early applicant
Wine and spirit seller
1001+ employees
Be an early applicant
Gross salary from 1410€ (Bac +4 and gap year) to 1550€ (Bac +5) per month
Office located in Saint Lazare Train Station, Paris
1001+ employees
Company mission
To unlock the magic of human connection by bringing Good Times from a Good Place.
Role
Who you are
- You are pursuing a Master’s degree in Business or Marketing
- A previous internship in a consumer insights or marketing/business strategy role, or consulting role is a strong plus
- You are fluent in English
- You have good business sense and are curious about customer behavior
- You have analytical skills and an appetite for digital and new sources of data
- Please note: to apply, you must be able to complete 6 months of internship and have an agreement issued by your school/university
What the job involves
- Want to join the world's No. 2 in wines & spirits and work among convivial teams? Pernod Ricard is looking for a Consumer Insights & Marketing Effectiveness Intern for our champagnes G.H. Mumm & Perrier Jouët, and our cognac Martell, from July to December 2025. You will be based at the Island, our office in central Paris (Saint Lazare Train Station, Paris 8)
- You will unveil consumer & cultural insights to guide marketing strategy and support the development of main initiatives (Brand activations & communication campaigns, new product development, limited editions…)
- You will help the Marketing Team analyze the impact & effectiveness of their initiatives and champion Data- and Consumer-Centricity across the business
- You will contribute to designing, implementing, and running consumer-centric analysis in collaboration with our affiliates abroad, to deepen our understanding of consumers in the Brand’s strategic markets, combining both traditional methodologies and new agile sources of data/analytics
- You will support Brand development projects (i.e. product development, communication, experiences, etc.) with consumer insights at all stages of the project, from strategic intent (embedding key trends & consumer insights to project briefs) to final execution (helping Brand Teams test their ideas and optimize execution with consumer feedback)
Application process
- Target Hire Date: 2025-07-01
- Target End Date: 2025-12-19
Our take
Pernod Ricard is the French-founded, global wine and spirits group. Currently sitting as number two worldwide, the company has a clear goal to become the leader of its sector. Amongst its broad portfolio of brands includes Absolut, Beefeater, Jameson, Jacob’s Creek and Malibu.
Founded in 1975, the company has found international success with consistent growth across multiple markets. The company’s model has shifted to best accommodate this expansion, becoming a decentralized group. While the global organization operates from Paris, this HQ respects the operational autonomy of its affiliates across the globe, meaning local customer’s needs are not only met but anticipated for maximum effect.
Pernod Ricard has plans to invest in anticipated growth categories. It has been active in portfolio management with Sovereign Brands, Código 1530 and Nocheluna, and has been reinforcing these partnerships to strengthen its US market exposure. This supports the further enhancement of its consumer-centric portfolio development, positioning it for continued success.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company values
- We are convivial because our brands, businesses and people share a belief that we humans need to come together to create joyful moments. We are connected by conviviality across the globe and we are proud to belong to our global community. We support and believe in each other with mutual trust
- We are responsible, and this means respecting each other, our communities and our planet as we strive for a more convivial world without excess. At work this means we are committed to care and have a strong sense of ethics in everything we do
- We are successful and as the world No. 2 in wines and spirits we have a long-term outlook that aims for industry leadership, innovation and sustainable growth. We embrace our entrepreneurial spirit and harness our passion for our work. Our decentralised business means we are empowered to perform at our best
Company HQ
L'Europe, Paris, France
Articles
Leadership
Alexandre Ricard
(Chairman & CEO)Is the grandson to Pernod Ricard founder, Paul Ricard. Perviously served as Chief Operating Officer and Deputy CEO for Pernod Ricard. Experience as Member of the Board of Directors for L'Oréal, M&A Consultant for Morgan Stanley, and Strategy Consultant in Accenture.
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