Senior Channel Partnerships Manager, BetterUp

• 6+ years of experience managing technology partnerships or channel go-to-market motions
• Experience building and managing relationships with senior and C-level executives at partner companies
• Experience launching partner go-to-market programs, including co-sell motions and joint account planning
• Experience working cross-functionally across sales, marketing, product, and operations
• Drives functional strategy for AI adoption, identifying transformational opportunities that create competitive advantage
• Transforms core business processes through strategic AI integration (e.g., marketing automation, sales intelligence, operations efficiency)

Desirable

• BetterUp is building its Channel partnership motion from the ground up — starting with strategic technology partners like Workday, SAP, Microsoft, Google
• This role is responsible for building that function from the ground up: standing up the partner strategy, processes, and relationships where none exist today, and turning them into a repeatable go-to-market motion that drives the pipeline
• This is a backfill role reporting to the SVP, Channel Partnerships
• Partner strategy: Own strategic partnerships across HCM platforms (e.g., Workday, SAP), technology platforms (e.g., Google, Microsoft), consulting firms, and global systems integrators, from origination through launch
• Program build: Build the partner program from the ground up, including partner selection criteria, engagement processes, and operating structure where none currently exist
• Executive relationships: Build executive relationships with partner leadership focused on long-term business value
• Business planning: Define joint business plans with measurable goals for pipeline, revenue, and market expansion
• Go-to-market: Lead go-to-market planning for new product launches into the partner ecosystem, and build co-sell motions that bring partners into the sales cycle earlier
• Sales alignment: Work with Sales to embed partners into account planning and strategic pursuits
• Marketing alignment: Work with Marketing and Product Marketing on joint messaging, case studies, and campaign assets
• Enablement: Build partner enablement programs so partner sales teams can represent BetterUp accurately and confidently
• Operating cadence: Run recurring partner operating cadences, including executive business reviews and quarterly planning
• Feedback loop: Surface partner feedback and ecosystem trends to leadership on a regular basis
• Cross-functional work: Partner with Product, Customer Success, Legal, and Finance to resolve partner issues and translate partner input into product and GTM decisions
• Measurement: Define and track metrics for partner health, including partner-sourced pipeline, partner-influenced revenue, and executive engagement, and assess where BetterUp should invest further
• Reports to: SVP, Channel Partnerships
• Direct reports: None