Senior Lifecycle Marketing Manager, Fleetio
Fleet management software
Be an early applicant
Fleet management software
201-500 employees
Be an early applicant
201-500 employees
Company mission
To help organizations track, analyze and improve their fleet operations.
Role
Who you are
- 7+ years of experience in lifecycle marketing, customer marketing, growth marketing, demand generation, or related B2B SaaS marketing roles
- Proven success building lifecycle programs across acquisition, onboarding, activation, conversion, expansion, and retention stages
- Strong experience supporting both product-led growth (PLG) and sales-assisted go-to-market motions
- Deep understanding of trial conversion, onboarding strategy, customer engagement, and behavioral-based marketing
- Hands-on experience with Marketo and Salesforce required; experience with Gainsight strongly preferred
- Experience building nurture programs, triggered email workflows, segmentation strategies, and automated customer journeys
- Strong analytical mindset with experience using customer, funnel, and product usage data to drive optimization decisions
- Familiarity with lead scoring, lead routing, segmentation, and lifecycle attribution concepts
- Excellent cross-functional collaboration skills with experience partnering across Marketing, Product, RevOps, Sales, and Customer Success
- Experience building scalable automated nurture and engagement programs
- Comfortable operating in fast-paced, high-growth environments with evolving processes and priorities
What the job involves
- As Fleetio’s Senior Lifecycle Marketing Manager, you will own and evolve the customer journey across key stages of the funnel—from lead nurture and trial conversion through onboarding, product adoption, expansion, and retention.
- You’ll partner closely with Marketing, Product, Revenue Operations, Sales, Customer Success, and Product teams to create scalable lifecycle and email marketing programs that improve conversion rates, customer engagement, and revenue outcomes
- Design and optimize lifecycle programs across the full customer journey, including lead nurture, trial onboarding, activation, conversion, customer engagement, expansion, and retention
- Build segmented lifecycle and email journeys that support Fleetio’s product-led, mid-market, and enterprise go-to-market motions
- Develop personalized experiences based on customer behavior, lifecycle stage, persona, product usage, and buying intent
- Identify opportunities to improve funnel conversion, onboarding completion, product adoption, and customer expansion
- Partner closely with Product, Growth, and Customer Success teams to improve trial activation and conversion performance
- Build onboarding and engagement programs that help new users successfully set up accounts, adopt core workflows, and realize product value quickly
- Create behavioral and usage-based campaigns that guide users toward key activation milestones
- Optimize onboarding, nurture, and lifecycle email programs that improve activation, engagement, and free-to-paid conversion rates
- Build lifecycle programs that support both self-service and sales-assisted customer journeys
- Partner with Demand Generation, ABM, and Sales teams to create coordinated nurture and acceleration programs for mid-market and enterprise accounts
- Collaborate with Customer Marketing and Customer Success teams to support cross-sell, upsell, retention, and customer engagement initiatives
- Ensure lifecycle experiences align with broader integrated campaigns and GTM priorities
- Build and manage scalable nurture and email automation programs within Marketo, Gainsight, Salesforce, and related GTM systems
- Partner with Revenue Operations to improve lead scoring, lead routing, segmentation, attribution, and customer data strategy
- Evaluate and implement AI-powered workflows and automation opportunities that improve lifecycle efficiency and personalization
- Establish testing frameworks and experimentation strategies to continuously optimize customer journeys, email engagement, and campaign performance
- Define and report on key lifecycle metrics including activation, conversion, engagement, retention, and customer health indicators
- Analyze funnel and behavioral data to identify friction points and optimization opportunities across the customer journey
- Monitor and improve email marketing performance including deliverability, engagement, conversion, unsubscribe rates, and lifecycle progression metrics
- Translate customer insights into actionable recommendations that improve lifecycle performance and business outcomes
- Develop reporting and dashboards that connect lifecycle initiatives to pipeline, revenue, and customer growth metrics
Our take
Fleetio offers software that helps organizations track, analyze, and improve their fleet operations. Fleet management is a famously complex and challenging task, so Fleetio's services unburden organizations of this, enabling them to focus time and energy on their own mission.
The company makes it easier for businesses to lease a fleet of vehicles with an app which allows managers, drivers and mechanics to access and update information, relieving users of outdated fleet software and complicated spreadsheets. This simple solution has proven effective with the start-up seeing nearly 400% growth in a three-year margin.
The company had a successful 2025 too, having raised over $450M early in the year, which also included the acquisition of Auto Integrate. With moves like this, Fleetio can certainly expect to continue its growth, especially given its stable position in a market estimated to be worth $52.4 billion by 2027.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
18% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Mar 2025
$450m
SERIES D
May 2023
$144.7m
SERIES C
Total funding: $620m
Company benefits
- Health & Wellness: Taking care of you and your family is important to us. Our healthcare plans deliver choice and value so you can prioritize your health
- 401k Match: Plan for your future. We match your retirement contributions up to 4% of your salary each pay period
- PTO/Holidays: Four weeks of paid time off (PTO), two floating holidays, as well as 12 company holidays
- Parental Leave: We provide all our team members (birthing & non-birthday parents) time off to care for and bond with their newborn or newly adopted children
- Stock Options: At Fleetio, we grant all our team members options to acquire an ownership stake in Fleetio
- Professional Development: Team members get an annual professional development allowance to invest in their own professional growth
Company HQ
Central City, Birmingham, AL
Leadership
Jon Meachin
(CEO)Jon initially joined Fleetio as COO in 2022, becoming CEO in 2023. Prior to this, they were COO at A Cloud Guru and held VP roles at Campaign Monitor and McKissock.
Matthew Mandel
(CFO & COO)Prior to joining Fleetio in 2023, Matthew was the COO & Co-CEO at Cometeer. They also spent 3 years at Wayfair in various General Manager roles.
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