Marketing Operations Manager, Talon.One
Marketing promotion software company
Open for applications
Marketing promotion software company
201-500 employees
Open for applications
201-500 employees
Company mission
To streamline the process for brands to run and scale their incentive campaigns.
Role
Who you are
- 3 - 5 years in a Marketing Operations role
- Administrative fluency in our above-mentioned tech stack
- Advanced Excel / Google Sheets knowledge; comfortable working with large data sets, pivot tables, and v-lookups
- Experience with building Looker Dashboards is a plus
- Strong ability to report on and interpret marketing/demand generation concepts
- Excellent analytical and communication skills
- Familiarity with the principles of a SaaS business model and customer lifecycle management
- Thrive in cross-functional teams and are a quick learner
- Experience working in a startup a plus but not required
What the job involves
- We are looking for a Marketing Operations Manager to join Talon.One as part of the Revenue Operations team
- This newly created role will partner with our high performing, Berlin-based marketing team to help them improve the efficiency of their marketing activities
- Reporting to the Senior Revenue Operations Lead in EMEA, this position will build upon the successful foundation laid by the Revenue Operations and Marketing teams and shape the long term strategy for Marketing Operations within the business
- Manage and Advise on Projects:
- Understand and translate business requirements into technical requirements
- Be a trusted partner and consultant to the Marketing department
- Analyze and Report on Performance:
- Ensure data integrity across marketing systems
- Develop dashboards and reports (Salesforce, Looker, HubSpot) to monitor campaign performance, measure outcomes, identify trends, and provide actionable insights and recommendations to assist leadership with decision-making
- Ensure Strong Governance and Oversight:
- Own and develop our martech stack: Salesforce, Hubspot, LeanData, Qualified, and others. Ensure our marketing technology stack supports overall marketing objectives; make recommendations to increase productivity or effectiveness
- Identify problems and inefficiencies in current processes and workflows and propose new processes and procedures in order to make the marketing department more efficient
- Work closely with the legal team to ensure database management compliance with regulatory requirements (GDPR, CCPA etc.)
- Optimize and Operate Campaigns:
- Oversee the creation and setup of campaigns in platforms such as Salesforce, HubSpot, Qualified, and others, including troubleshooting and resolving any data-related issues
- Handle martech operations for webinars, virtual events, and content syndication activities, including platform setup, list imports, data cleaning, and data enrichment
- Develop and manage marketing workflows and integrate them within the marketing ecosystem (Storyblok, GA4, Hubspot, Salesforce, Leandata, Slack, etc)
- Support marketing in enhancing their campaigns through audience segmentation, lead scoring, and lead nurturing
- Document all operational processes
Our take
Paradoxical to its mission statement of creating developer-free promotion tools for companies, Talon.one was actually founded by several software developers. Boosted by a hard-hitting client list that includes Mercedes, Delivery Hero, and Adidas, Talon.one initiates and automates loyalty programs, discount campaigns and coupon offers for product-oriented businesses.
In 2022, Talon.one partnered with Big Commerce to offer promotion engine features to Jimmy Brings, an Australian alcohol delivery company. This collaboration with Big Commerce, alongside other companies involved in the project, highlights Talon.one's integration capabilities. It demonstrates the flexibility of Talon.one as it collaborated effectively with various software companies, showcasing its extensive potential in promotion tools.
Talon.one has a varied product service that includes coupon, referral, gift card, and loyalty software as well as product bundles and wallet solutions. It’s this variety that makes them such good partners on larger promotion strategies, as long as the quality remains rounded across all its products.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Dec 2018
$3.2m
SERIES A
Total funding: $3.2m
Company values
- Honesty & Respect: Communication is key, and we promote open collaboration and discussions to accomplish our goals as a team
- Ownership & Empowerment: We take ownership of our actions and results, and everyone is empowered to promote change and push us forward
- Teamwork: We're most successful when we prioritise collaboration, trust and teamwork over individual mindset
- Knowledge & Growth: We grow by staying curious and willing to experiment. We also know that making mistakes is part of the learning process
- Lead by example: We inspire and guide others through our behaviours and actions, and encourage transparency at all levels
- Empathy: With a focus on empathy and open communication, we foster an environment where employees feel safe and respected
Company HQ
Kreuzberg, Berlin, Germany
Articles
Leadership
Christoph Gerber
(CEO)Currently Shareholder at adjust.com, AirHelp and Customer Alliance.
Sebastian Haas
(COO)Previously Founder of RapidApe, Marketing Consultant at Team Europe Ventures, and CMO at Surprise Internet GmbH.
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