Solutions Marketing Manager, Posit
$120.6-159.2k
Open source and enterprise ready tools
Open for applications
Open source and enterprise ready tools
201-500 employees
Open for applications
$120.6-159.2k
201-500 employees
Company mission
To create free and open-source software for data science, scientific research, and technical communication.
Role
Who you are
- The ideal candidate will have domain expertise in Healthcare, Life Sciences, Banking or Insurance, an understanding of the developer and data science market, be an outstanding communicator and know how to collaborate closely with sales and customer success to close deals
- Experience in B2B marketing with several years spent in Solution and/or Product Marketing
- Industry experience in Healthcare, Life Sciences, Banking and Insurance, having created go-to-market content and campaigns
- Strong understanding of enterprise software, including industries, personas, and competitive landscape
- Experience working in a start-up or scale-up environment, understanding how to navigate ambiguity, drive alignment, and achieve results – quickly
- Excellent verbal and written communication skills. Can take complex concepts and turn them into easy-to-understand and memorable concepts
- Understanding of how to define success metrics that matter to the business and use data to drive decision-making
What the job involves
- The Product Marketing team at Posit contributes to Posit’s short and long-term success by understanding our markets and defining approaches that guide company and product strategy, drive differentiated company, product and solution positioning, and support innovative marketing and sales programs for prospects, customers, developers, analysts, and influencers
- The Solution Marketing Manager plays a vital role in leading our go-to-market efforts in our core target markets, including Healthcare, Life Sciences, Banking and Insurance, Retail and other key industries
- This person will work across marketing, sales, customer success, and product management to drive go-to-market efforts, including positioning our products, services and partnerships to solve the pain points of customers
- The Solution Marketing Manager will lead the charge in messaging to buying centers, teams, and personas involved in the buying process of our commercial products
- This role reports to the VP of Product Marketing and will collaborate closely with the core product marketing team while leading the development of our new solutions marketing function
- The person will understand the goals of the business and form project teams of domain experts to execute solution development, go-to-market efforts and drive towards the desired goals
- This role requires a person who can develop a plan and work cross-functionally to have it executed in a timely fashion
- Go-to-Market Strategy: Develop and implement comprehensive go-to-market strategies for our solutions. Align product positioning, messaging, and value propositions to ensure market differentiation and maximum customer engagement
- Solution Positioning and Messaging: Create clear and concise messaging that resonates with our target audience. Define the unique value propositions for each solution, ensuring consistency across all marketing channels
- Content Creation: Develop and deliver high-quality marketing content, including solution briefs, messaging frameworks, case studies, blog posts, white papers, and presentations that showcase our solution and customer success stories
- Sales Enablement: Equip the sales team with the tools, resources, and training they need to effectively sell our solutions. Provide support in sales calls, demos, and presentations with prospects and existing customers
- Customer and Market Insights: Conduct market research and gather feedback from customers, partners, developers, sales teams, and other stakeholders to continuously improve product positioning, messaging, and go-to-market strategies
- Demand Generation: Work closely with the Growth Marketing team to drive inbound and outbound marketing campaigns that generate qualified leads, customer upsell/cross-sell opportunities and build a strong sales pipeline
- Solution Development: Collaborate with Product Management, Partners, and other teams to develop solutions (products, services, and partnerships) tailored to the needs of particular industries and teams
- Analyst Relations: Work closely with the Analyst Relations team to ensure industry and team-based points of view are well understood and articulated to the analyst community
- Developer Relations: Collaborate with Developer Relations team to support solution (industry, team) based use cases, projects, and outreach
- Within 1 month, you’ll…
- Familiarize yourself with Posit business, product, and solution offerings, and meet key stakeholders and business partners
- Understand the buyer’s journey for the assigned industries or work in tight collaboration with the Sales and Customer Success teams
- Review current industry, team, and persona content, identifying gaps
- Put a plan together that establishes a repeatable process for driving industry go-to-market
- Within 3 months, you’ll…
- Drive go-to-market messaging and collateral for sales teams for the assigned industries
- Collaborate with Growth Marketing on industry-based campaigns
- Develop team/buying center and persona framework and messaging
- Translate messaging to compelling website content, digital campaigns, and sales enablement
- Within 6 months, you’ll…
- Creating and/or collaborating on the delivery of content and speaking opportunities for assigned industries
- Support lead, pipeline, and opportunity goals by targeted industries
- Create repeatable industry motions to support business goals
- Present at the QBR to the executive team and become the SME for respective industries and go-to-market motions
- Collaborate with product management and partner team to articulate prescriptive industry solutions comprised of Posit products, services, and partner offerings
- Create a smooth solution enablement process for Sales in collaboration with our Sales Enablement team
- Within 12 months, you’ll…
- Establish clear metrics for measuring solution marketing results; build ways to measure impact
- Launch additional industry solutions to market
- Review solution efficiencies and strategies and find gaps that can be narrowed
- Enable partners on solutions and assist in driving joint marketing motions with clear goals
- Plan 2026 goals using data and insight from 2025 solution execution and results
Our take
In a data-driven world, having reliable and accessible software is key to optimizing functionality. Posit provides R and Python-based tools to help improve the speed and quality of analysis, created "for data scientists by data scientists", with uses in data science, scientific research, and technical communication.
Posit's unique approach to creating universal data processing capabilities is helping to create new pathways in the digital age. It uses a unique blend of social and commercial endeavours to satisfy the demand for comprehensive data processing, and many of the company's products, including Posit Team for enterprises, are open sourced and accessible to all. Those looking for more advanced products can access programs such as Posit Server Pro and Shiny Server Pro for workspace management.
Given its unique approach to data management, entities from Liberty Mutual to Walmart and NASA have been incorporating Posit's technology. The company has received considerable amounts of funding, which has been used to expand its services, in 2024 launching the beta of its next-gen data science development environment. As the demand for open-source services continues to grow, Posit's effort to create data management services for all should continue to capture market share.
Steph
Company Specialist at Welcome to the Jungle
Insights
41% employee growth in 12 months
Company
Funding (1 round)
May 2021
$161.3m
LATE VC
Total funding: $161.3m
Company benefits
- 100% remote (or come in to one of our offices in Seattle or Boston)
- Pick your hardware — we want to equip you with what you need to do your best work
- All our full time employees are given an allowance to outfit their home office
- We have a flexible environment with a “take what you need” vacation policy
- Positive, passionate culture working with a world-class team committed to data science and the R language
Company HQ
South Boston Waterfront, Boston, MA
Leadership
JJ Allaire
(CEO)Founded Allaire, where they served as CEO and then Chairman. JJ also founded Onfolio, which was acquired by Microsoft. They founded FitNow in 2008 before starting RStudio in January 2010.
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