Senior Product Marketing Manager, Modern Health
$113.1-166.4k
Salary is partially dependant on applicant’s location. Plus equity
More information about location
Mental well-being platform
Open for applications
Mental well-being platform
501-1000 employees
Open for applications
$113.1-166.4k
Salary is partially dependant on applicant’s location. Plus equity
More information about location
501-1000 employees
Company mission
Modern Health's mission is to give as many people as possible the tools they need for resilience and mental wellness.
Role
Who you are
- 7+ years of experience in product marketing, with a focus on B2B and B2B2C models in the healthcare sector
- Strong understanding of the healthcare market, including employer and patient needs
- Proven experience with market research, positioning, and go-to-market strategy development
- Excellent cross-functional collaboration skills and the ability to influence stakeholders at all levels
- Strong written and verbal communication skills, with a track record of creating impactful marketing materials
- Data-driven mindset with the ability to analyze and interpret marketing and sales metrics
- Familiarity with product management processes and agile methodologies is a plus
- Bachelor’s degree in marketing, business, healthcare management, or a related field; an advanced degree is a plus
What the job involves
- We are seeking an experienced Senior Product Marketing Manager with a strong background in healthcare B2B and B2B2C strategies to join our team
- This individual will play a pivotal role in driving the success of our products by translating market insights into actionable strategies, ensuring alignment across departments, and communicating our value proposition to customers and stakeholders
- Conduct market research to deeply understand the healthcare industry, including key trends, competitive landscape, and customer needs
- Identify and segment target audiences across B2B and B2C channels, developing buyer personas that reflect their unique challenges and goals
- Develop and articulate clear, compelling product positioning and messaging tailored to different stakeholders, including healthcare employers and consumers
- Collaborate with product management to ensure alignment between product capabilities and market needs
- Design and execute company-wide go-to-market plans for new product launches, features, and enhancements, ensuring timely delivery and cross-functional alignment
- Define KPIs for product marketing initiatives and track performance against objectives
- Partner with sales teams to develop effective tools, resources, and training materials, such as pitch decks, one-pagers, and case studies
- Communicate value propositions and differentiation to sales teams to enable success in B2B2C environments
- Work closely with product management, engineering, sales, and customer success to align strategies and drive cohesive execution
- Act as the voice of the customer in internal discussions, influencing product development and strategy decisions
- Collaborate with marketing teams to design campaigns that drive demand among both B2B partners and end consumers
- Support customer retention strategies by gathering feedback, monitoring satisfaction, and refining messaging as needed
Our take
People find work stressful and not everyone can easily access or afford care. It is estimated job burnout costs America around $200 billion in health spending a year.
Modern Health is a mental wellness platform that is attempting to de-stigmatize mental health care by making it available to everyone. Modern Health helps companies with a holistic mental wellbeing solution that can address their employee's individual needs and engage an entire workforce.
The global mental health market is predicted to grow 3.5% annually and be valued at over $500 million by 2030. Modern Health grew 20x between 2018 and 2019 and it continues to assert itself as a market leader within the space through partnerships with the likes of high-profile celebrities such as tennis player Naomi Osaka. The platform has over 75,000 users and more than 220 corporate clients including the likes of Twitter, Peloton, and Pixar, indicating a growing awareness of mental health's importance within the workplace.
Freddie
Company Specialist at Welcome to the Jungle
Insights
104% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Feb 2021
$74m
SERIES D
Dec 2020
$51m
SERIES C
Total funding: $167.4m
Company benefits
- Work from home stipend
- 16 weeks of parental leave
- Flexible paid time off
- 401k matching
- Work from home opportunities
- Health insurance
Company HQ
Financial District, San Francisco, CA
Leadership
Alyson Watson
(CEO)Alyson worked at PwC as a Senior Associate for over 2 years, before serving in Operations for Keas and Collective Health. She then used this healthcare experience to found Modern Health, where she has worked as CEO since.
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