Senior Product Marketing Manager, Modern Health
$113.1-166.4k
Salary is partially dependant on applicant’s location. Plus equity
More information about location
Mental health care designed for the workforce
Job no longer available
Mental health care designed for the workforce
501-1000 employees
Job no longer available
$113.1-166.4k
Salary is partially dependant on applicant’s location. Plus equity
More information about location
501-1000 employees
Company mission
To improve the lives of people and their communities by offering an inclusive mental health solution that drives the best outcomes, is the most cost-effective, and is the most engaging.
Role
Who you are
- 7+ years of experience in product marketing, with a focus on B2B and B2B2C models in the healthcare sector
- Strong understanding of the healthcare market, including employer and patient needs
- Proven experience with market research, positioning, and go-to-market strategy development
- Excellent cross-functional collaboration skills and the ability to influence stakeholders at all levels
- Strong written and verbal communication skills, with a track record of creating impactful marketing materials
- Data-driven mindset with the ability to analyze and interpret marketing and sales metrics
- Familiarity with product management processes and agile methodologies is a plus
- Bachelor’s degree in marketing, business, healthcare management, or a related field; an advanced degree is a plus
What the job involves
- We are seeking an experienced Senior Product Marketing Manager with a strong background in healthcare B2B and B2B2C strategies to join our team
- This individual will play a pivotal role in driving the success of our products by translating market insights into actionable strategies, ensuring alignment across departments, and communicating our value proposition to customers and stakeholders
- Conduct market research to deeply understand the healthcare industry, including key trends, competitive landscape, and customer needs
- Identify and segment target audiences across B2B and B2C channels, developing buyer personas that reflect their unique challenges and goals
- Develop and articulate clear, compelling product positioning and messaging tailored to different stakeholders, including healthcare employers and consumers
- Collaborate with product management to ensure alignment between product capabilities and market needs
- Design and execute company-wide go-to-market plans for new product launches, features, and enhancements, ensuring timely delivery and cross-functional alignment
- Define KPIs for product marketing initiatives and track performance against objectives
- Partner with sales teams to develop effective tools, resources, and training materials, such as pitch decks, one-pagers, and case studies
- Communicate value propositions and differentiation to sales teams to enable success in B2B2C environments
- Work closely with product management, engineering, sales, and customer success to align strategies and drive cohesive execution
- Act as the voice of the customer in internal discussions, influencing product development and strategy decisions
- Collaborate with marketing teams to design campaigns that drive demand among both B2B partners and end consumers
- Support customer retention strategies by gathering feedback, monitoring satisfaction, and refining messaging as needed
Our take
Work can be stressful, and not everyone has the time or resources to get the support then need. In fact, job burnout is estimated to cost the US around $200B in health-related expenses each year.
Modern Health is a mental wellness platform working to de-stigmatize mental health care by making it available to everyone. And it does so by providing companies with a holistic mental wellbeing solution that can address their employee's individual needs and engage an entire workforce.
The global mental health market is predicted to grow 3.5% annually and be valued at over $500M by 2030. Modern Health is the fastest entirely female-founded company in the US to reach Unicorn status having raised over $170M in less than two years, brining its valuation to $1.17B. On top of this, it has partnerships with high-profile celebrities, including tennis player Naomi Osaka. And with over 75,000 users and more than 220 corporate clients, the future sure looks bright for Modern Health.
Freddie
Company Specialist at Welcome to the Jungle
Insights
104% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Feb 2021
$74m
SERIES D
Dec 2020
$51m
SERIES C
Total funding: $167.4m
Company benefits
- Health and wellness: We offer comprehensive medical, dental, and vision coverage plan options.
- Professional development: We offer every employee a professional development stipend and a wellness stipend.
- Family matters: We celebrate all paths to parenthood by offering the fertility benefit Carrot, and 16 weeks parental leave. Additionally, we offer access to Urban Sitter along with a stipend to support child care, pet care, and other household needs.
- Generous paid time off: Time off is important for rejuvenation of mind, body, and spirit. We ensure you have space to take a break, guilt free.
- Financial planning and education: All full-time employees are able to contribute to a 401(k) plan. We also provide financial advising services through Origin.
- Mental health and wellbeing resources: Modern Health employees enjoy full access to our Modern Health platform including 15 therapy sessions and 20 coaching sessions annually.
Company HQ
Financial District, San Francisco, CA
Leadership
Matt Levin
(CEO)Prior to joining Modern Health as CEO in 2025, Matt was the CEO of People2.0. He was also a Visiting Lecturer of Business History at the Northwestern University for over 18 years.
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