Social Media Manager, Live Nation
Factory Town
$70-80k
More information about location
Entertainment events promoter and producer
Open for applications
Entertainment events promoter and producer
1001+ employees
Open for applications
$70-80k
More information about location
1001+ employees
Company mission
Live Nation's mission is to help live music fans more easily and quickly find concert tickets and information about their favourite artists and venues.
Role
Who you are
- Bachelor’s Degree in Marketing or related field/experience
- 4+ years’ experience with social media marketing, ideally in apparel, streetwear, or music/lifestyle brands
- 2-4 years of management experience is required, including managing, developing and leading teams as well as optimizing and reorganizing teams to most effectively meet business needs
- Familiarity with festivals, artists, and fan community along with all electronic music, festival culture, and the live music space
- A strong eye for design, branding, and aesthetics that resonate with our audience
- Fluency in content creation—know how to film, edit, and post across platforms
- Comfortable being on-camera and/or directing talent or creators
- Strong organizational and communication skills; able to juggle multiple drops at once
- Proficiency in Adobe Suite, CapCut, Canva, or similar tools
- Knowledge of Shopify and e-commerce best practices
- Photography or graphic design skills
- In-tune with local music scene, venues, and nightclubs
- Organized self-starter with meticulous attention to detail
- Knowledge of Facebook, Twitter, Instagram, Instagram Stories, TikTok, Snapchat, YouTube, and other live streaming apps and social media platforms
- Experience in social media management/monitoring tools such as: HootSuite, TweetDeck and Sprinklr
- Proficient in grammar, copywriting and asset selection
- Must have basic knowledge of Adobe Photoshop, GIF creation, and other content creation apps
- Experience working on-site at concerts, music festivals, or other large-scale events
- Must be willing to travel to work during holidays, evening and weekend hours, as required, to meet deadlines
- Must be able to tolerate loud noise levels and drastic temperature climates while working on site at various event location
- Must be able to work in open concept office space
What the job involves
- The Social Media Manager will be responsible for leading and executing content distribution strategies across platforms while developing new digital business opportunities and growth. This role requires an experienced digital leader to define the strategic plan for all digital channels. This role reports to the Marketing Campaign & Sales Manager
- Develop and execute the social media content calendar for Factory Town across platforms (Instagram, TikTok, X, Threads, Facebook, YouTube Shorts, etc.)
- Strategize around product launches, artist collaborations, capsule collections, and festival drops
- Identify seasonal and event-based opportunities to create buzz-worthy content and campaigns
- Ideate, shoot, and edit short-form video and static content optimized for each platform
- Direct product lifestyle shoots and capture UGC-style content with talent, influencers, or internal team
- Work closely with graphic designers, photographers, and videographers to bring merch stories to life
- Write creatively yet collaboratively within the sphere of each brand, with an emphasis on captions, content creation, & selection
- Track trends in dance music and pop culture to keep content relevant and fresh
- Partner with experience teams to monitor and address customer service inquiries and deliver social feedback
- Create social reports and summaries recapping on-sales, events, and major announcements
- Support social and marketing teams with on-site duties at events and festivals
- All other tasks as assigned by the social team
- Recruit, train and onboard members on the team both directly and partnering teams
- Other special projects and tasks as assigned as needed
- Monitor analytics to evaluate performance and optimize future content strategies
- Prepare weekly and monthly reports with KPIs like reach, engagement, traffic, and conversion
- Test new formats, A/B test captions or thumbnails, and explore emerging platforms
- Train and provide support in onboarding team members, clients, vendors and partners when needed
- All other projects and initiatives as identified
- Some travel may be required (economy)
Our take
Live Nation is the world's leading live entertainment company, sitting at the top of the market in live events and ticketing. Formed in 2009, it is a major international company, with key business segments made up of concerts, ticketing, and sponsorship and advertising.
Despite its dominant position in the market, the company saw an 84% drop in revenue during 2020 and the closure of live events. Since then, however, demand has been stronger than ever for their ticket sales. This is a reflection that live events remain a clear priority for consumers and has been further reflected in Live Nation's acquisitions of companies - like Goodlive - that complement and bolster Live Nation's portfolio.
In addition to live events, a key area to watch for Live Nation will be the rise of online concert streaming, like that undertaken by competitors such as Driift. Major festivals such as Glastonbury have trialled online concerts with mixed reviews. If it proves successful, this could be a major new section of the entertainment market and a big potential part of Live Nation's future ventures.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Company benefits
- Unlimited paid time off policy
- Work from home opportunities
- HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
- YOURSELF: Paid time off policy including holidays, sick time and day off for your birthday, free concert tickets
- WEALTH: 401(k) program with company match, Stock Program Reimbursement
- FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
- CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
- OTHERS: Volunteer time off, crowdfunding network
Company HQ
Barbican, London, UK
Leadership
Michael Rapino
(President and CEO, not founder)They worked for 10 years in various marketing and entertainment capacities at Labatt’s Breweries of Canada. They held several roles at Clear Channel Communications, including President and CEO of Global Music. They were named CEO and President of Live Nation in 2005.
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