Demand Generation Manager, Flock Safety
Account-Based Marketing
$110-145k
+ Stock option
Public safety operating system
Be an early applicant
Public safety operating system
1001+ employees
Be an early applicant
$110-145k
+ Stock option
1001+ employees
Company mission
To create safer, happier communities and cities by pre-emptively fighting crime.
Role
Who you are
- 5+ years of B2B demand generation experience, including 2+ years leading ABM programs at scale across enterprise and mid-market segments
- Deep expertise in ABM and intent platforms (e.g., 6sense or similar), marketing automation (Marketo/Pardot), CRM systems (Salesforce), with strong analytical and data fluency
- Proven ability to align Sales, Product Marketing, Customer Success, and Marketing Ops around unified account strategy and measurable pipeline outcomes
- Strong operational discipline, including campaign brief development, structured kickoff cadences, reporting frameworks, vendor management, and quality assurance
- Exceptional written and executive communication skills, with experience building executive briefs, ROI narratives, and thought leadership-driven campaigns
- Familiarity with public sector procurement environments and/or private sector security, retail, or property workflows
- Demonstrated success executing executive-level ABM plays and integrating customer advocacy into account-based strategies
- Hands-on experience orchestrating multi-channel campaigns across email, paid media, direct mail, events, and sales outreach
- Feeling uneasy that you haven’t ticked every box? That’s okay; we’ve felt that way too. Studies have shown women and minorities are less likely to apply unless they meet all qualifications
- We encourage you to break the status quo and apply to roles that would make you excited to come to work every day
What the job involves
- You’ll design, build, and run account-based campaigns that move target accounts through awareness to pipeline across both public and private sectors
- This is a manager-level, cross-functional role: you’ll own the ABM campaign playbook, run 1:1 and exec-level ABM plays, partner tightly with Product Marketing, Sales, Sales Enablement, Customer Success, and Marketing Ops to operationalize ABM at scale while adapting tactics by sector (public vs private)
- This role balances strategy, execution, vendor/tool management, and campaign performance management to increase multi-threaded engagement and measurable pipeline influence
- We prescribe to 90 day plans and believe that good days lead to good weeks, which lead to good months
- His serves as a preview of the 90 day plan you will receive if you were to be hired in this role at Flock Safety
- The First 30 Days:
- Ramp on GTM strategy, priority accounts, stakeholders, and tooling while building cross-functional alignment
- Deliver a high-level ABM audit identifying strengths, gaps, signal opportunities, and immediate quick wins
- Define and secure approval for an initial pilot account cluster with clear success metrics and ownership
- The First 60 Days:
- Activate a measurable 1:1 ABM pilot with defined campaign architecture, sales enablement, and signal orchestration
- Formalize core ABM playbooks, workflows, and handoff processes to ensure repeatability and speed to follow-up
- Stand up reporting infrastructure with visibility into engagement, meetings, and influenced pipeline
- 90 Days & Beyond:
- Analyze pilot performance, refine targeting and execution, and optimize channel and signal strategy
- Institutionalize standardized ABM governance, templates, enablement assets, and GTM cadence
- Deliver a forward-looking expansion roadmap to scale ABM across additional segments with defined resource needs
Our take
Public vehicle surveillance provides valuable insights to emergency services for the prevention of crime, but bringing information together to create leads is difficult. There's no standardised system for inter-city vehicle surveillance, and this makes it difficult for communities and law enforcement services to work together.
Flock Safety provides surveillance equipment that aims to improve the abilities of law enforcement and homeowner associations to communicate data with each other. The company focuses on vehicle surveillance, innovating on existing technology by using machine learning to categorise vehicles by color, license plate, state, and other data points.
Whilst automated surveillance equipment is used daily within federal police forces, Flock Safety builds technology systems that provide a means for smaller law enforcement agencies to quantify and share surveillance data easily. It's caught on too, with a funding round of $275 million awarded in 2025 that will be used to expand its manufacturing capabilities. lock Safety, a U.S. startup developing surveillance technology, has raised $275 million in new funding led by Andreessen Horowitz, as it invests in a manufacturing facility and expands into drone products, the company told Reuters. funding behind it, This data can then be automatically processed to help develop leads, a time-consuming process that would usually have to be completed manually.
Steph
Company Specialist at Welcome to the Jungle
Insights
40% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Mar 2025
$275m
LATE VC
Mar 2024
$200m
SERIES G
Total funding: $857.8m
Company benefits
- 🌴Use what you need PTO: We seriously mean it, plus 11 company holidays and your birthday off!
- ⚕️Fully-paid health benefits plan for employees: including Medical, Dental, and Vision and an HSA match
- 👪Family Leave: We provide 16 weeks of 100% paid leave for primary caregivers and 12 weeks of 100% paid leave for secondary caregivers
- 🍼Fertility & Family Benefits: We have partnered with Maven, a complete digital health benefit for starting and raising a family. We will reimburse $10,000 a year for adoption, surrogacy, or infertility
- 🧠Mental Health: All employees receive an annual subscription to Headspace
- 💖Caregiver Support: We have partnered with Cariloop to provide our employees with caregiver support
- 💸Carta Tax Advisor: Employees receive 1:1 sessions with Equity Tax Advisors who can address individual grants, model tax scenarios, and answer general questions
- 💻WFH Stipend: $150 per month to cover the costs of working from home
- 📚L&D Stipend: $250 per year to use on Audible, Calm, Masterclass, Duolingo, Grammarly and so much more
- 🏠Home Office Stipend: A one-time $750 to help you create your dream office
- 🏢Coworking Space: If you’re not local to our ATL HQ, we’ll provide $250 a month to get you set up with an All Access Membership to WeWork (or a local coworking space in your area)
- 🐾Pet Insurance: We’ve partnered with Pumpkin to provide insurance for our employee’s fur babies
Company HQ
Home Park, Atlanta, GA
Leadership
Garrett Langley
(Founder & CEO)They worked in Computer Services freelance for over 6 years before joining Firethorn in 2015, and Clutch Technologies in 2014. They left their position as President of Moment LLC to found Flock Safety in April 2017.
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