Partnership & Campaign Marketing Manager, Upway
$90-110k
Reconditioned e-bike marketplace
Be an early applicant
Reconditioned e-bike marketplace
101-200 employees
Be an early applicant
$90-110k
101-200 employees
Company mission
To accelerate e-bike adoption and reduce waste.
Role
Who you are
- The ideal candidate is media-savvy, confident balancing creativity with analytics, and skilled at both building relationships and negotiating partnerships
- You’ll be someone teammates and partners are genuinely excited to work with, consistently ahead of the brand in both preparation and execution
- At least 2–3 years of experience in marketing, partnerships, or brand management (E-Commerce marketing/brand experience strongly preferred)
- Proven ability to negotiate and manage external partnerships and media buying
- Strong understanding of how to connect brands with audiences across channels
- Confident working with both creative and analytical aspects of marketing
- Naturally responsible, proactive, and detail-oriented
- Must be a U.S. native based in New York
- Ideally coming from E-Commerce or Brand Marketing background
What the job involves
- We’re seeking a high-energy, detail-oriented Partnership & Campaign Manager to help grow our brand presence and drive impactful collaborations. This person will sit at the intersection of partnerships, creative campaign strategy, and organizing offline events
- Identify, negotiate, and close high-impact partnerships with brands, retailers, local communities, affiliates, and media
- Draft and manage partnership agreements, setting clear, measurable goals across sessions, leads, and revenue impact
- Optimize performance through affiliate and partner platforms such as Impact, Linkby, and Rakuten
- Ensure the marketing calendar is consistently filled with impactful campaigns that drive measurable results
- Brief and manage designers, content creators, and media partners to deliver campaigns end-to-end
- Take full ownership of planning, scheduling, and executing offline events, from concept to on-site delivery
Application process
- Applied
- Phone Screen
- Interview
- Offer
- Hired
Our take
Upway is a second-hand marketplace for electric bicycles, offering a more affordable alternative to new models. The company purchases e-bikes from both private sellers and e-bike companies, refurbishing them and reselling at a discount, a model that appeals to those looking for quality e-bikes at a lower cost.
The electric bike market in Europe is booming and expected to double in value over the next decade. Upway capitalises on this growth by addressing consumer concerns about the quality of second-hand bikes. Through its refurbishment process, it ensures customers can confidently purchase pre-owned bikes, reducing both costs and environmental impact.
In addition to its expansion into key European markets, Upway has recently formed a strategic partnership with Rad Power Bikes. Through this collaboration, customers of Rad's US retail locations can trade in their old e-bikes for discounts on new models, supporting a circular economy. An exciting partnership that strengthens Upway's position as a leader in sustainable mobility and makes e-bikes more accessible.
Steph
Company Specialist at Welcome to the Jungle
Insights
107% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Nov 2023
$30m
SERIES B
Jun 2022
$25m
SERIES A
Total funding: $61m
Company HQ
Gennevilliers, France
Leadership
Toussaint Wattinne
(Co-Founder & CEO)Before co-founding Upway, spent eight years at Uber in a variety of roles, including Director and Regional General Manager.
Stéphane Ficaja
(Co-Founder)Engineer with experience at AirFrance and FinTech company Misys. Like co-founder Toussaint Wattinne, worked at Uber for eight years in a number of Directorial and Regional Management roles.
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