Director of Product Marketing, Wolters Kluwer
LRUS
$137.9-246.3k
More information about location
2+ days a week in office
AI-powered solutions for professionals
Be an early applicant
AI-powered solutions for professionals
1001+ employees
Be an early applicant
$137.9-246.3k
More information about location
2+ days a week in office
1001+ employees
Company mission
To help customers make critical decisions every day by providing expert solutions tha to combine deep domain knowledge with technology.
Role
Who you are
- Bachelor’s degree required; Marketing, Business, or a related field preferred. MBA or related advanced degree a plus
- 10+ years of progressive experience in commercial product management or product marketing, with a proven track record of successfully commercializing complex B2B products or solutions
- Demonstrated leadership experience managing teams and driving cross-functional initiatives
- Deep understanding of product management principles and the full commercialization lifecycle
- Strategic thinker with the ability to synthesize market data, customer insights, and business goals into impactful plans
- Exceptional collaboration, communication, and stakeholder management skills
- Experience within the legal, compliance, or regulatory technology sectors is a strong plus
- Visionary leader who can set direction and inspire teams
- Results-driven executor with a track record of delivering on ambitious goals
- Adaptable and resourceful, able to thrive in a fast-paced, matrixed environment
- Collaborative partner who builds strong relationships across functions and levels
What the job involves
- The Director of Product Marketing for the LRUS portfolio will lead the product marketing strategy and execution across a diverse suite of offerings, including VitalLaw Expert AI, the Legal Markets US portfolio, Kluwer Law International , ftwilliam.com, Legisway, and MediRegs. This role is accountable for defining positioning, messaging and go-to-market strategy in close partnership with product leadership
- Sitting at the intersection of product, marketing and sales this role ensures that product value is clearly articulated, differentiated and successfully adopted in the market
- The director translates complex product capabilities into compelling customer value, enabling marketing, sales and cross functional teams to consistently tell a persuasive and cohesive story
- This senior leadership role reports to the Vice President of Marketing and serves as a key bridge between Product and Marketing, translating strategic vision into actionable plans that drive growth, market adoption, and competitive differentiation across the portfolio
- Strategic Leadership: Develop and own the end-to-end product marketing strategy for the LRUS portfolio, aligning business objectives with market opportunities and customer needs. This includes regularly presenting portfolio strategy to senior leadership and executive stakeholders
- Commercialization Excellence: Work with Product leaders to design, implement, and optimize commercialization frameworks and go-to-market plans to maximize product success from launch through lifecycle
- Cross-Functional Collaboration: Serve as the connective tissue between Product Management and Sales Leadership and the marketing team and other key stakeholders to ensure strategic alignment and seamless execution including development of thought leadership and awareness across the portfolio
- Market Messaging & Positioning: Influence and serve as a key stakeholder across strategic market research initiative that will influence revenue growth across the portfolio. Infuse competitive analysis and customer insights into go to market plans and partner with Business Intelligence to enhance customer segmentation to inform product positioning, messaging, and differentiation
- Capability Optimization: Evaluate, optimize and evolve new product marketing capabilities, tools, and processes that enable best-in-class commercialization across the portfolio
- Performance Measurement: Define and track key performance indicators to assess the effectiveness of product marketing initiatives and inform continuous improvement
- Team Leadership & Development: Lead, mentor, and inspire a high-performing product marketing team of 3-5 individuals, fostering a culture of innovation, accountability, and collaboration
Our take
For over 185 years, Wolters Kluwer has been innovating the way professionals and businesses work. The company has expanded to offer a substantial range of services across the Health, Tax & Accounting, Finance, Compliance, and Legal sectors.
While operating across so many sectors comes with an extensive range of competition, Wolters Kluwer serves customers in over 180 countries, which has been managed, in part, due to its 70+ acquisitions. For example, the company has recently acquired leading artificial intelligence technology company Della AI, which will become part of its legal software unit, to further advance its natural language processing capabilities.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
Alphen aan den Rijn, Netherlands
Leadership
Nancy McKinstry
(CEO & Chairman of the Executive Board, not founder)Held various roles at the company before being named CEO in 2003. Current Member of the Board of Directors at various companies including Accenture, Abbot, Russel Reynolds Associates, and Columbia Business School.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 30 more jobs at Wolters Kluwer