Head of Marketing, PermitFlow
$300-400k
OTE
+ Equity
3 days a week in office
Construction permit application and management platform
Be an early applicant
Construction permit application and management platform
21-100 employees
Be an early applicant
$300-400k
OTE
+ Equity
3 days a week in office
21-100 employees
Company mission
To streamline and simplify construction permitting in the United States.
Role
Who you are
- We’re looking for a highly analytical, hands-on, and creative marketer who can own pipeline generation end-to-end — from strategy to execution — and help make PermitFlow the category-defining brand in construction tech
- Full-stack B2B marketer with 3–10 years of experience across demand generation, ABM, and product marketing, ideally in a startup or scale-up environment
- Builder-operator: You can architect systems and run campaigns yourself
- Excited by ambiguity and speed. You move fast, test ideas, and iterate
- Data-driven decision maker: Numbers speak louder than words to you. Setting up metrics to track success is as important to you as the experiment itself
- Deep familiarity with HubSpot, paid media, and marketing analytics
- Proven ability to partner with Sales and drive measurable pipeline impact
- You’re excited by the idea of building the marketing foundation for a category-defining company — and seeing your work directly shape how cities, homes, and businesses get built
- (Bonus) Experience marketing to construction, proptech, or vertical SaaS audiences
- We prefer NYC-based candidates or those open to relocation
What the job involves
- We’re entering our next stage of growth — transforming a proven product and brand into a scalable, predictable growth engine
- We’re looking for a Marketing Leader to build and lead that engine
- You’ll architect our growth systems, test and refine new channels, strengthen our product positioning, and lead a small, high-leverage team tightly aligned with Sales and Product
- You’ll own the strategy, execution, and growth engine that powers our next chapter of company expansion
- Build a Predictable Pipeline Engine
- Own the marketing-sourced pipeline number, driving consistent Marketing SALs across core marketing channels
- Drive data-driven experimentation of new channels — fast testing loops, creative iteration, and funnel optimization
- Lead ABM and Enterprise Demand
- Design and execute account-based marketing (ABM) campaigns that warm key enterprise and mid-market accounts
- Partner with Sales on 1-to-1 tactics: examples could include tailored ads, custom mailers, event activations, and prospect-specific collateral
- Strengthen Product Marketing and Positioning
- Own ICP clarity, competitive messaging, and value propositions across verticals
- Build enablement materials that convert — one-pagers, decks, landing pages, and case studies
- Partner with Product and Sales to tighten feedback loops and refine positioning by segment
- Optimize the Funnel and MarTech Stack
- Improve data visibility across every stage of the funnel
- Build a best-in-class MarTech stack that drives real results
- Build and Lead a Lean, High-Leverage Team
- Manage and coach internal marketers and external agencies
- Define success metrics, accountability, and an experimentation culture
- Partner cross-functionally with Sales, Product, RevOps, and Leadership to align GTM strategy
- WHAT SUCCESS LOOKS LIKE
- 30 Days: Audit all current programs, clarify funnel metrics, establish baseline dashboards, and identify quick wins. Begin experimenting with new channels
- 60 Days: Deliver a refreshed positioning narrative. Standup and launch first ABM campaigns. Evaluate new channel experiments and adjust accordingly
- 90 Days: Hit our monthly SQL targets, improve our inbound conversion rates, and maintain strong alignment with Sales on pipeline attribution. Position PermitFlow as the leading AI-powered platform in the built world
Our take
Aiming to create value in the construction market currently worth over $1.5 trillion, San Francisco-based PermitFlow is a construction permit application and management platform for builders and owners.
For too long, builders have been shuffling through the unique processes of municipalities, whereas now PermitFlow offers a standardized permit application workflow through which users can easily prepare and submit permit applications, receive approvals, and respond to municipal comments on one single platform. This saves time, reduces errors and shortens municipal review cycles, ultimately speeding up the time taken to permit.
In partnership with TraceAir, PermitFlow is set to transform construction project management by combining advanced technologies. This collaboration aims to enhance efficiency and reliability, creating a more streamlined process that benefits builders and stakeholders across the nation.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Feb 2024
$31m
SERIES A
May 2023
$5.5m
SEED
Total funding: $36.7m
Company benefits
- Equity packages
- 100% Paid health, dental & vision coverage
- Company issued laptop
- Home office & equipment stipend
- Lunch & Dinner provides via UberEats w/ a fully stocked kitchen
- Commuter benefits
- Team building events
- Unlimited PTO
Company HQ
Milpitas, CA
Leadership
Francis Thumpasery
(CEO)Previously served as Senior Business Analyst for McKinsey & Company. Co-founded mBulance.
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