Product Marketing Manager, Workato
AI and Agentic Products
$135-165k
plus variable, and equity
Office located in Palo Alto, CA
Integration & workflow automation platform
Open for applications
Integration & workflow automation platform
1001+ employees
Open for applications
$135-165k
plus variable, and equity
Office located in Palo Alto, CA
1001+ employees
Company mission
To help businesses streamline their operations by providing a platform to automate their work and integrate their stacks, all in one place.
Role
Who you are
- Bachelor’s degree in marketing, business, or a related field
- 5 years of product marketing experience at a technology company
- Experience working at a fast-paced startup
- Experience marketing AI and agentic products to enterprise customers
- Experience marketing to line of business audiences
- Strong project management skills with the ability to manage multiple different simultaneous priorities
- Ability to work cross-functionally with both technical and GTM teams across sales, product, marketing, engineering, and more
What the job involves
- Workato is looking for a Product Marketing Manager to help drive product marketing for Workato’s AI and Agentic Products. The ideal candidate will be excited about both diving deep into the technical product details and crafting compelling narratives that communicate the unique differentiation and value of Workato’s Agentic products
- Positioning and Messaging: Translate technical product features into unique positioning and differentiation. Develop a comprehensive understanding of customer personas, including CIOs, line-of-business leaders, and end-users. Craft compelling, precision messaging that communicates how Workato’s Agentic products uniquely solve customer needs and accelerate their agentic strategy and vision
- Enablement: Build and operationalize training and enablement to ensure sales and GTM teams can effectively communicate the unique differentiation of Workato’s Agentic products. Equip sales with tools and content to accelerate deals and revenue, such as pitch decks, demos, and battlecards. Equip marketing with messaging and content to enable scalable GTM efforts and campaigns
- Use Cases: Work closely with product teams to define and quantify the impact of new use cases that enable enterprises to transform their business and drive productivity with the power of AI agents
- Product Launches: Plan and drive the execution of agentic product announcements. Collaborate cross-functionally with marketing, sales, product, and Workato leadership to ensure product launches for new agentic products are well-executed and achieve marketing and sales goals
Our take
Many businesses struggle with lack of team integration. There are a plethora of handy apps available, and various teams within businesses often use different processes, tools, and software. This has led to many businesses attempting to patch together technologies and create ad-hoc solutions that fail when they need to be scaled. Workato allows businesses to integrate data and apps so that teams can collaborate and communicate securely.
Workato has built a single platform that integrates apps, processes, data, and user experiences to improve efficiency, communication, and business flexibility. There are many integration platforms available, such as SnapLogic and Mulesoft Anypoint Platform, however, Workato has aimed its platform at users who have minimal technical experience, rather than the IT team.
Workato has continued to expand its partnerships and workforce, and is well set to see further growth as it innovates its product offerings and capabilities. The company was recognized as a Leader in the 2023 Gartner® Magic Quadrant™ for Integration Platform as a Service, making five years it has participated and five years it has been recognized.
Steph
Company Specialist at Welcome to the Jungle
Insights
-7% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Nov 2021
$200m
SERIES E
Jan 2021
$110m
SERIES D
Total funding: $415m
Company benefits
- Flexible Working Arrangements: We maintain a hybrid remote work model and provide everyone with best of breed technology tools that enable them to work anywhere, anytime.
- Great Employee Benefits: Such as an Employee Assistance Programme (EAP), Health Insurance, Referral Bonuses, and Workato Stock Options, tailored to the countries that our employees are based in.
- Professional Development Opportunities: We support individual career ambitions, and set aside training programs and budgets they can tap on to upgrade both soft and hard skills.
- Dedicated Wellness: We make it a point to dedicate time to pause, recharge and get to know each other better.
- Recreation Time: From virtual game nights to fitness sessions, there's always time for a little fun on the calendars.
Company HQ
Palo Alto, CA
Leadership
Vijay Tella
(Co-Founder & CEO)Spent 15 years as an Engineer at Teknekron and TIBCO, before joining Oracle as CSO. They also served as CEO at Qik, and VP at Skype.
Harish Shetty
(Co-Founder & Strategic Advisor)Previously held leadership roles in engineering at TIBCO, Blink, and iProfile.
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