Director of Marketing Operations, Crunchyroll
$149-186k
Plus performance bonus earning potential, paid annually
3 days a week in office
Streaming service for anime and manga
Be an early applicant
Streaming service for anime and manga
1001+ employees
Be an early applicant
$149-186k
Plus performance bonus earning potential, paid annually
3 days a week in office
1001+ employees
Company mission
To create experiences for anime and manga fans, and to enable them to connect through the content they love.
Role
Who you are
- 12+ years of experience in Marketing Operations, Creative Production, or Creative Services within the entertainment, gaming, or streaming industry
- Experience leading diverse teams across project management and creative versioning/localization functions
- Expertise building or scaling creative delivery pipelines in high-volume production environments
- Experience with creative operations, localization workflows, and marketing processes
- Fluent in tools such as Airtable, Google Workspace, and Adobe Creative Suite
- Familiarity with metadata management and digital asset management systems
- Strategic, systems-oriented thinker who can bridge creative and operational worlds
- Experience creating understanding across creative, production, and asset management workflows
- A history of building structure where none existed, driving adoption of new processes
- The ability to balance creative empathy with operational thoughtfulness
What the job involves
- As the Director, Marketing Operations, you will inspire and lead multiple teams within Marketing Transformation that play critical roles within the Marketing and Operations ecosystems. These teams are responsible for asset management and strategy, static and AV/motion creative versioning, project management and strategic operations
- Your expertise will be used across all departments to create process and operational understanding needed to scale and meet the needs of Crunchyroll's growing businesses
- Lead a team of project managers responsible for end-to-end campaign delivery across global marketing projects
- Establish and improve standardized workflows, templates, and QA processes that improve speed, clarity, and cross-team agreement
- Define and track goals around project delivery, operational throughput, and team performance
- Partner with Creative, Brand, and Strategy teams to translate campaign priorities into relevant project plans with clear ownership and dependencies
- Oversee the Versioning and Localization team managing the high-volume output of multi-language static and A/V assets across markets
- Build scalable creative delivery pipelines that support parallel production across multiple territories, ensuring, high-quality creative execution
- Lead process transformation projects that refine collaboration between Marketing, Production, and Metadata teams
- Identify bottlenecks, propose automation opportunities, and establish operating models for campaign planning and delivery
- Lead the evaluation and adoption of project management tools and asset-tracking systems (e.g., Airtable, Google Workspace, Adobe Creative Suite) to ensure visibility, data accuracy, and accountability across teams
- Bring a data-informed approach to measuring efficiency, resource allocation, and creative return on investment
- Champion experimentation and continuous improvement, encouraging a culture where iteration, and learning are part of the operational DNA
- Directly manage two team leads and provide dotted-line leadership to a broader team of approximately 11 staff (mix of FTEs and contractors)
- Foster an environment of clarity, and collaboration where creative and operational professionals can grow together
- Coach leaders to balance creativity with structure, empowering them to make data-driven and scalable decisions
Our take
In recent decades, anime - encompassing Japanese, Korean, and Chinese animation 0 has transitioned from a niche interest to a formidable industry, boasting a global market worth approximately $30B. Despite this growth, distribution has historically posed challenges, with series and films often reaching overseas audiences through disparate channels, if at all. Crunchyroll emerged to address this issue by consolidating the largest collection of anime into a single streaming service.
Sony's acquisition of Crunchyroll in 2021 for $1.75B expanded the platform's reach, integrating Sony's extensive animation library into its offerings. this move also positioned Crunchyroll for heightened competition against streaming giant Netflix, known for its substantial investments in anime production and acquisition. Currently, Crunchyroll maintains an unrivaled library of anime content, boasting over 44,000 episodes that have attracted over 0M paying subscribers.
While Crunchyroll initially offered a free, ad-supported tier to its vast community, it appears poised to phase out this option, transitioning to a subscription-based model for all new series. Despite this shift, the platform has implemented a global reduction in fees to stimulate subscription uptake. The success of this strategy remains to be seen, but past experiences with companies like Hulu suggest that it may drive subscription growth and mitigate piracy
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Mar 2010
$0.8m
EARLY VC
Feb 2008
$4.1m
SERIES A
Total funding: $4.9m
Company benefits
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually
- Flexible time off policies allowing you to take the time you need to be your whole self
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
Company HQ
Miracle Mile, Los Angeles, CA
Leadership
Kun Gao
(Co-Founder & CEO)Co-founded Crunchyroll in 2006 and served as CEO/General Manager/Board Member until 2018. Previously the founder and CTO of Frappr.com as well as a Product Engineer at HOT or NOT.
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