Senior Growth Marketing Specialist, Modulate
$100k
3+ days a week in office (Somerville, MA)
In-game voice chat moderation
Open for applications
In-game voice chat moderation
21-100 employees
Open for applications
$100k
3+ days a week in office (Somerville, MA)
21-100 employees
Company mission
To create a safer more inclusive voice chat experience for all.
Role
Who you are
- Significant and demonstrable hands‑on growth, demand generation, or performance marketing experience for a B2B SaaS company (startup or high‑growth environment preferred)
- Proven track record of hitting pipeline goals through multi‑channel campaigns
- Proficiency with modern marketing automation (HubSpot), Webflow CMS/landing pages, and analytics tools (GA4, Looker Studio, etc.), and a strong comfort level working with data to inform decisions
- Strong copywriting chops and a knack for translating technical concepts into clear, compelling messaging
- Comfortable running A/B tests, analyzing data, and iterating quickly
- Excellent project‑management skills and the ability to balance strategic thinking with roll‑up‑your‑sleeves execution
What the job involves
- We’re looking for a Sr Growth Marketing Specialist to accelerate Modulate’s growth into new industries, owning demand generation and pipeline programs for our Voice Intelligence products
- This is a foundational role at an exciting startup that’s defining the emerging category of Voice Intelligence
- You’ll drive pipeline and revenue by designing and executing multi‑channel campaigns, optimizing our marketing funnel, and surfacing insights that help Modulate scale efficiently
- This role is perfect for a marketer with significant and demonstrable experience in B2B SaaS, ideally at an early‑stage startup, who’s eager to take full‑funnel ownership and build new programs from the ground up
- Plan and execute integrated demand gen campaigns across email, paid social, search, content syndication, and partner channels to hit qualified lead and pipeline targets
- Develop, test, and iterate landing pages, ads, and content offers with a data‑driven, experimentation mindset
- Collaborate closely with Sales to align on ICP, scoring, hand‑off processes, and feedback loops that improve conversion
- Manage and optimize your tech stack (HubSpot, Google Ads, LinkedIn Campaign Manager, Webflow, etc.)
- Own marketing automation and lifecycle flows (HubSpot) to nurture prospects and expand usage within existing accounts
- Support Marketing Ops in analyzing funnel performance and delivering actionable insights and forecasts to leadership
- Support event and webinar promotion and help repurpose event content into evergreen demand assets
Application process
- Please avoid disclosing any details which would directly reveal your race, age, gender, ethnicity, sexual orientation, or other protected demographic status. We are only looking for information which directly relates to your ability to succeed in the given role. For this same reason, resumes will be redacted before review during the initial steps of the hiring process, as it’s been shown that resumes often lead to strong biases in hiring processes
Our take
Anyone who has played a multiplayer online game knows it can be a free-for-all when it comes to toxic, hate-filled, abusive, and ultimately harmful speech. Modulate is attempting to take on in-game toxic speech, and even potentially predatory behavior, with its AI-powered software ToxMod.
Despite the monumental task at hand, where chat moderation risks creating an over-policed online community, Modulate asserts that its AI can distinguish between friendly banter and sinister chat. ToxMod boasts users like PokerStars VR, Rec Room, and Gun Raiders, with the company hinting at undisclosed high-profile customers. A strategic mode towards Metaverse-based game studios aligns well with the booming growth of the Metaverse gaming industry, projected at around 40% annual growth.
In a notable development, Modulate has forged a partnership with Activision Blizzard. As part of this collaboration, Modulate's work with Activision has led to real improvements in Call of Duty (from a huge 50% drop in toxic voice chat exposure to increased player engagement and retention). Byt proving that AI-driven moderation can scale without disrupting gampole, Modulate is really setting a new standard for online safety. And with growing interest from other studios and industries, the company is well set eto expand its impact and help shape a more respectful future for multiplayer gaming.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 4 rounds)
Aug 2022
$30m
SERIES A
Apr 2022
$30m
SERIES A
Total funding: $66m
Company HQ
Davis Square, Somerville, MA
Leadership
Mike Pappas
(Co-Founder & CEO)Began their career as a Technology Associate at Bridgewater Associates before joining spend and travel management software company Lola as a Software Architect.
Carter Huffman
(Co-Founder & CTO)Previously a Software Engineer at Dimensional Insight before co-founding Modulate. Prior to this they spent two years at NASA's Jet Propulsion Laboratory working as part of the Machine Learning and Instrument Autonomy group.
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