Marketing Manager, Mashgin

• We are seeking a dynamic and results-driven Marketing Manager to join our growing team
• The ideal candidate will be a strategic thinker with a proven track record of developing and executing successful marketing campaigns across diverse channels
• An ideal candidate is a self-starter with a history of building their own campaigns from start to finish
• Minimum of 5 years of experience in marketing, with a proven track record of success
• Excellent written and verbal communication skills
• Extensive experience in developing and executing integrated marketing campaigns across multiple channels
• Strong understanding of ABM, digital marketing tools, and CRM systems like Salesforce and Hubspot
• Experience managing budgets and analyzing campaign performance
• Strong project management and organizational skills
• Ability to work independently and as part of a team

Desirable

• You will be responsible for planning, executing, and analyzing the impact of campaigns that drive brand awareness, generate pipeline, and support our business objectives
• Campaign Strategy & Execution:
• Develop and execute comprehensive marketing campaigns across digital marketing (social media, programmatic, email marketing, SEO, SEM), trade publications, public relations (PR), direct mail, and other relevant channels
• Manage campaign budgets, timelines, and resources effectively. Optimize your marketing mix to maximize pipeline creation and enhance close rates
• Collaborate with internal teams (sales, product, etc.) and external agencies to ensure seamless campaign execution
• Tailor marketing strategies and tactics to specific industry verticals
• Sales Enablement:
• Create and maintain sales enablement materials, including presentations, case studies, product sheets, integration documents, ROI calculators, and competitive analyses
• Ensure sales teams have the necessary resources and information to effectively engage prospects and close deals
• Account-Based Marketing (ABM):
• Plan and implement strategies to target and engage key named accounts
• Produce highly relevant content for named accounts at the top, middle, and bottom of the funnel
• Utilize ABM tools and platforms to personalize marketing efforts and distribute appropriate content to accounts based on their stage
• Partner Marketing:
• Build campaigns to market to, and market through, major partners in the food service and point-of-sale technology space
• Create and co-marketing materials including partner-specific case studies, internal presentations, and integration sheets
• Performance Analysis & Reporting:
• Analyze campaign performance data and generate comprehensive reports
• Identify areas for improvement and optimize campaigns accordingly
• Present findings and recommendations to stakeholders
• Team Collaboration:
• Work with sales, customer success, and product teams to refine messaging and build winning playbooks for repeatable pipeline growth and client expansion