Marketing Events Manager, TCGplayer
$106.8-162.8k
Excludes: HI, NM
Online marketplace for collectible card games
Job no longer available
Online marketplace for collectible card games
201-500 employees
Job no longer available
$106.8-162.8k
Excludes: HI, NM
201-500 employees
Company mission
To establish TCGplayer as the most admired company in the hobby collectibles universe
Role
Who you are
- 5+ years of experience in marketing event management, with experience managing multiple events simultaneously
- Bachelor's degree in marketing or related field
- Strong understanding of event marketing processes and demonstrated track record of creating and delivering successful events and sponsorships
- History of negotiating favorable terms for contracts, sponsorships, and vendor agreements to improve the value of event investments
- Ability to travel for team on sites, partner visits, and to attend events
What the job involves
- We are looking for a Marketing Events Manager to lead and implement all aspects of the TCGplayer event strategy. This includes: annual event & budget planning, pre-event planning, internal and external communications plans, vendor management, event execution and post-event follow-up
- This role will work closely with cross-functional TCGplayer and eBay teams including Senior Leadership, Marketing, Creative Services, Business Development, Sales, Customer Support, Product and Supply Chain to develop event-campaign themes, assets, and timelines ensuring all events align with our company priorities, brand message and image
- Reporting to the Director of Business Development, the Marketing Events Manager will be responsible for the planning and execution of TCGplayer's events and sponsorships strategy. This role is responsible for creating and implementing campaigns that drive brand awareness, deepen engagement with our customers, and acquire new leads
- This role is best suited for a highly motivated and inspiring marketing leader with an intense focus on the customer with the capability to improve commercial outputs and growth. The Marketing Events manager will deliver world class marketing events strategies, deliver multiple events per year to engage our partners and customers
- Develop and implement an integrated events and sponsorships strategy that supports TCGplayer's marketing priorities and goals
- Plan, manage, and drive all aspects of events: including annual event & budget planning, pre-event planning, internal and external communications plans, vendor management, and post-event follow-up
- Conduct research and find opportunities for new events and sponsorships that align with TCGplayer's business and target market
- Collaborate with cross-functional teams, including marketing, business development, sales, product, and creative, to develop event-campaign themes, assets, and timelines
- Manage event budgets, provide cost estimates, track expenses, and report ROI
- Evaluate the efficiency of each event and sponsorship, and make recommendations for future events and sponsorships that drive customer engagement and increase ROI
- Ensure that all events align with TCGplayer's values
- Manage multiple events simultaneously including task prioritization, timeline management, resource allocation, and effective coordination with cross-functional teams
Our take
TCGplayer has established itself as the leading US marketplace for collectible card games like Pokémon and Yu-Gi-Oh! The company has found success through focusing on emphasising the entire customer experience of passionate enthusiasts through multiple community-focused products such as ‘Direct’, a local-store purchasing platform.
Technology has allowed the company to scale at such low-cost that it can facilitate the authentication of more than 100,000 products every day, dramatically improving the experience of enthusiasts used to dealing with scammers. The company has now expanded to serve the wider collectibles market, and in 2022 was acquired by eBay for $295 Million - though it continues to operate its trading-card marketplace autonomously.
Freddie
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Funding (2 rounds)
Jun 2021
$35m
GROWTH EQUITY VC
Feb 2018
$10m
GROWTH EQUITY VC
Total funding: $45m
Company benefits
- Medical, Dental & Vision
- Life Insurance
- Family Leave Program
- Unlimited Paid Time Off
- Free coaching, counseling and mental health services
- Stock Options for all employees
- Merch
- After-work Activities
- Constant Learning - Monthly classrooms provide a deeper understanding of company operations, while educational resources help every team member evolve personally and professionally
- Game nights complete with card games, board games and video games. (Plus, we have our own Pauper Magic & Pokémon leagues)
- A casual dress code
- Open office with coworking stations for collaboration and quiet rooms for solitude - treadmill desks and yoga balls help you stay active, while a company library, book club and writing group keep your mind inspired
- Laptop
- Hackathons
- Real-time peer-to-peer feedback tools
- Parking Stipend
- Fitness Equipment
Company HQ
Downtown, Syracuse, NY
Leadership
Robert Bigler
(CEO)Previosuly General Manager at eBay, Senior Vice President at Holt Renfrew, was a Digital Transformation Director at Selfridges Group and Vice President of Strategy and worked in Corporate Development at Sears Canada.
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