Vice President of Product Marketing, Docker

$256.8-321k

+ Equity. Actual starting compensation will be determined by location, level, skills, and experience

JavaScript

Java

Senior and Expert level

Remote from Canada, Europe, UK, US

More information about location

App development platform

Job no longer available

App development platform

501-1000 employees

B2BInternal toolsSaaSDevOpsCloud Computing

Job no longer available

$256.8-321k

+ Equity. Actual starting compensation will be determined by location, level, skills, and experience

JavaScript

Java

Senior and Expert level

Remote from Canada, Europe, UK, US

More information about location

501-1000 employees

B2BInternal toolsSaaSDevOpsCloud Computing

Company mission

To increase the time developers spend on innovation, and decrease the time they spend on everything else.

Job

Company

Role

Who you are

5+ years experience in Product Marketing, including at least one with the engineer audience
At least one year experience as an executive (VP level or above)
Impeccable communication style, both internally and externally
Experience building & managing teams
Startup experience a plus
Experience in other areas of Marketing, or Sales/CS a plus

What the job involves

The VP of Product Marketing, reporting to the Head of Marketing, will own Product Marketing at Docker, working closely with Product, Sales and CS, as well as the rest of the Marketing team
This role requires establishing a strong foundation of product positioning that aligns to customers pain points, desired outcomes, and “jobs to be done.” Helping to establish motions for driving self-service growth as well as sales led growth through meeting customer needs
We strongly believe Product Marketing is a tentpole to our overall marketing strategy, bringing to the forefront the customer, the amazing things they can do with Docker, what Docker can help them achieve, and the value we can help them create
Establish a Product Marketing strategy, positioning, and framework
Build a world class Product Marketing function
Own launches, as well as Sales/CS enablement
Build trust and drive collaboration with Product, Sales, CS and many other stakeholders
Create an engine for putting customer stories, successes, and their amazing accomplishments into the world
Partner with DevRel to show the engineering world not just what but how to achieve their goals with Docker
What to expect in the first 30 days
Get acquainted with the leadership, Marketing, Product, and Sales teams
Assess existing frameworks & outcomes
Formulate a plan of action to get PMM at the next level at Docker
What to expect in the first 90 days
Impact the qualitative & quantitative outcomes at Docker
Build an exciting & excited PMM team
Lay the foundations for future positioning, messaging, packaging & pricing work
What to expect in the first year
Docker is in a quantifiably better place thanks to PMM, through to a mix of strategic opportunities and tactical execution

Our take

Docker supplies a hub and desktop solution to simplify the workflow of app development teams. Originally known for popularising the idea of containerising software, it saw itself outpaced by Kubernetes. However, the company has identified a problem with the growing complexity of containerisation, with some apps consisting of dozens or even hundreds of containers - which is what it now addresses.

Docker has had a difficult time in the recent past, with 2019 seeing it sell off its enterprise business, reduce its workforce by hundreds, and change its leadership team. As a well known brand and ecosystem for containerisation, however, it aims to lure developers back to its product as well as to take advantage of the growing global demand for app development.

Returning to focus on developers rather than large companies was certainly a gamble, but one that seems to have paid off. The company has returned to profitability and raised Series C funding in 2022, which is cited to fund hiring new talent, ramping up its business, and continuing to develop and refine its product. It's also embarked on a series of acquisitions to bolster its business, with speculation mounting about its possible sale in the near future.

Steph

Company Specialist at Welcome to the Jungle

Insights

Top investors

47% employee growth in 12 months

Glassdoor (2.7)

Company

Funding (last 2 of 11 rounds)

Mar 2022

$105m

SERIES C

Mar 2021

$23m

SERIES B

Total funding: $498m

Company benefits

100% company paid medical premiums for employees and dependents
Flexible Time Off Policy
“Whaleness” Days — At least 1 company wide day off per month
Employer Paid Holidays
Generous Maternity and Parental Leave
Home Office Set Up Budget
Monthly Technology Stipend
Training Allowances
Life and Disability Insurance
Retirement Plans
Virtual and In-Person Social Events
Docker Swag
Quarterly Hackathons
Virtual Coffee with Co-Workers

Company HQ

China Basin, San Francisco, CA

Leadership

Don Johnson

(CEO)

Previously Executive Vice President of Infrastructure at Oracle, was a Principal Engineer at Amazon and a Lead Software Engineer at RealNetworks.

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