SVOD Strategy Senior Manager, Crunchyroll
$145.1-170k
Plus performance bonus
Streaming service for anime and manga
Be an early applicant
Streaming service for anime and manga
1001+ employees
Be an early applicant
$145.1-170k
Plus performance bonus
1001+ employees
Company mission
To create experiences for anime and manga fans, and to enable them to connect through the content they love.
Role
Who you are
- 8+ years of experience in management consulting, corporate strategy, or enterprise strategy within a technology, media, streaming, or consumer digital business
- Exceptional analytical, problem-solving, and executive communication skills, with experience presenting recommendations to C-suite leaders
- Demonstrated ability to influence senior stakeholders and build trusted partnerships across cross-functional teams
- Comfortable operating in ambiguity and adapting quickly as priorities and business needs evolve
- Prior experience in digital subscription services, advertising, e-commerce, or consumer technology is a plus
- MBA or equivalent advanced degree from a recognized institution is preferred
What the job involves
- As the SVOD Strategy Senior Manager at Crunchyroll, you will support the development of the long-term strategy for the SVOD line of business (LOB). This position will report directly to the Director of SVOD Strategy within the COO organization to translate Crunchyroll’s vision into a comprehensive set of initiatives and goals for the SVOD LOB
- The team partners with key stakeholders, including Growth and Planning, Marketing, Product, and Business Development, to establish a common set of priorities for the SVOD LOB, while ensuring leadership is informed with the necessary insights to grow intentionally in a rapidly evolving market
- Drive the SVOD operating rhythm, ensuring alignment between strategic goals, quarterly priorities, and financial performance reviews across the organization
- Support the ongoing evolution of Crunchyroll’s global membership vision and strategy, ensuring alignment with company goals and fan needs
- Identify and evaluate big, long-term bets for Crunchyroll to consider over a 5-10 year horizon
- Maintain and refine Crunchyroll’s anime total addressable market (TAM) and fan segmentation models to inform membership strategy and LOB planning
- Monitor global and regional competitive trends to generate insights, learnings, and opportunities for the SVOD LOB
- Conduct underlying research and analysis to generate insights that inform the 5-year strategic plan for the SVOD LOB
- Develop and maintain regionalization playbooks and territory factbases to ensure stakeholder teams are updated and aligned on regional investment strategies and performance trends
- Conduct territory-specific deep dive evaluations to ensure local business model dynamics are aligned alignment with long-term objectives
- Conduct ongoing benchmarking, competitive analyses, and regional optimization assessments of the membership model, including benefit offerings and price/value alignment
- Lead business cases for new or expanded membership benefits, including opportunity sizing, go/no-go recommendations, and test-and-learn design
- Execute ad-hoc projects and initiatives in support of the Senior Management Team (SMT)
Our take
In recent decades, anime - encompassing Japanese, Korean, and Chinese animation has transitioned from a niche interest to a formidable industry, boasting a global market worth approximately $30B. Despite this growth, distribution has historically posed challenges, with series and films often reaching overseas audiences through disparate channels, if at all. Crunchyroll emerged to address this issue by consolidating the largest collection of anime into a single streaming service.
Sony's acquisition of Crunchyroll in 2021 for $1.75B expanded the platform's reach, integrating Sony's extensive animation library into its offerings. This move also positioned Crunchyroll for heightened competition against streaming giant Netflix, known for its substantial investments in anime production and acquisition. Currently, Crunchyroll maintains an unrivalled library of anime content, boasting over 44,000 episodes, attracting over 21M paying subscribers.
While Crunchyroll initially offered a free, ad-supported tier to its vast community, it appears poised to phase out this option, transitioning to a subscription-based model for all new series. Despite this shift, the platform has implemented a global reduction in fees to stimulate subscription uptake. The success of this strategy remains to be seen, but past experiences with companies like Hulu suggest that it may drive subscription growth and mitigate piracy
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Mar 2010
$0.8m
EARLY VC
Feb 2008
$4.1m
SERIES A
Total funding: $4.9m
Company benefits
- Receive a great compensation package including salary plus performance bonus earning potential, paid annually
- Flexible time off policies allowing you to take the time you need to be your whole self
- Generous medical, dental, vision, STD, LTD, and life insurance
- Health Saving Account HSA program
- Health care and dependent care FSA
- 401(k) plan, with employer match
- Employer paid commuter benefit
- Support program for new parents
- Pet insurance and some of our offices are pet friendly!
Company HQ
Miracle Mile, Los Angeles, CA
Leadership
Kun Gao
(Co-Founder & CEO)Co-founded Crunchyroll in 2006 and served as CEO/General Manager/Board Member until 2018. Previously the founder and CTO of Frappr.com as well as a Product Engineer at HOT or NOT.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 25 more jobs at Crunchyroll