Customer Growth Marketing Manager, Mixpanel
$130.5-159.5k
OTE
+ Equity
Digital product analytics
Be an early applicant
Digital product analytics
201-500 employees
Be an early applicant
$130.5-159.5k
OTE
+ Equity
201-500 employees
Company mission
To help companies make better-informed, faster business decisions and produce better products through data analysis.
Role
Who you are
- The ideal candidate knows what works (and what doesn’t) in signal-based campaigns, has deep expertise in experimentation, and thrives on analyzing, iterating, and driving impact through email and in-product engagement
- They excel at leveraging customer insights to craft personalized, high-impact experiences that directly fuel growth
- 3-5 years of experience in Lifecycle, Growth, or Retention Marketing in B2B SaaS
- Deep expertise in customer communication and analytics platforms like Customer.io and Mixpanel
- Preferably, expertise in signals tools like Bluebirds AI, Common Room, etc
- Comfortable using customer data, intent signals, and product usage insights to drive targeted lifecycle programs
- Experience collaborating tightly with Account Management, Customer Success, and Product Growth teams
- Strong analytical mindset—skilled in reviewing data, identifying actionable insights, and applying to programs
- Hands-on with testing and experimentation, using a data-driven approach to continuously improve performance
- Excellent communication skills with the ability to present insights and results to leadership and influence cross-functional teams
What the job involves
- The Mixpanel global growth marketing team is growing, and we’re looking for our first Customer Growth Marketing Manager—a hybrid of Lifecycle & Growth Marketing with a focus on retention and expansion
- This role will work closely with the team of demand generation experts, while ensuring we’re meeting customer needs and strategically growing Mixpanel usage
- As Customer Growth Marketing Manager, you’ll develop and optimize lifecycle programs that help free and paid customers maximize Mixpanel’s value, driving retention, expansion, and pipeline impact
- Own developing and optimizing lifecycle programs to drive cross-sell and expansion growth through email and in-product messaging
- Leverage key account signals (e.g., Qualified Signups, Free Plan Caps) to identify expansion opportunities
- Refine nurture sequences and engagement plays to improve conversion and time-to-value
- Be SME in email marketing and provide inputs to global marketing team’s approach to email as a channel
- Partner with Sales to activate high-intent accounts, mitigate churn risks, and drive expansion
- Work with Product Growth to optimize onboarding and in-app engagement
- Ensure accurate tracking with Marketing Ops
- Test, iterate, and optimize lifecycle programs and understand what is and isn’t working
- Track key metrics like pipeline generated and influenced, retention, and engagement — driving understanding of these motions with broader team
Our take
Understanding customer behaviour is a vital part of any business. Mixpanel allows companies to answer detailed questions about their customer's behaviour over web and mobile applications. Google has struggled to modernize its somewhat clunky analytics platform in recent years, allowing Mixpanel to become an industry leader in the space.
Technology VC firm Sequoia Capital has backed the company, demonstrating its significant growth potential. Mixpanel CEO Max Levchin was also a previous co-founder of Paypal, which may have helped the company facilitate a tie-up with Paypal-owned Venmo early on. Mixpanel now serves thousands of companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade.
The company serves 7,700+ customers across its seven global offices. In line with its global expansion efforts, the company has aimed to enhance localized data, helping its clients tailor their offerings to customers in the right way and at precisely the right time. Mixpanel has also focused on expanding its integrations, being available on more platforms such as Google Cloud Marketplace.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Nov 2021
$200m
SERIES C
Dec 2014
$65m
SERIES B
Total funding: $277.2m
Company benefits
- Competitive compensation
- Company stock options
- Sabbatical policy
- Paid time off
- Giving back
- Parental leave
- Mental health
- 401(k) match
- Wellness benefits
- Employee choice first
- Growth dollars
- Professional growth hours
Company HQ
Financial District, San Francisco, CA
Leadership
Amir Movafaghi
(CEO, not Founder )They started their career at Marriott International before spending 5 years at PwC, and a further 5 years at Twitter. They worked as CFO of Spiceworks from 2015-2017, before joining Mixpanel as COO, and was promoted to CEO the following year.
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