Senior GTM Strategy Analyst, FareHarbor
$94.7-142.1k
+ 10% bonus potential
Booking solutions for tour operators
Be an early applicant
Booking solutions for tour operators
501-1000 employees
Be an early applicant
$94.7-142.1k
+ 10% bonus potential
501-1000 employees
Company mission
To make experiences better for everyone.
Role
Who you are
- Analytical Experience: 6+ years experience, 3+ of which should be supporting in GTM, Strategy, FP&A, or consulting roles with strong modeling and data analysis skills (Excel or BI tools)
- Strategic Thinking: Ability to connect business goals to execution frameworks; experience defining GTM levers that drive growth
- Business Acumen: Deep understanding of B2B SaaS metrics (pipeline coverage, retention levers, unit economics)
- Stakeholder Management: Proven track record influencing senior commercial leaders through data-driven storytelling
- Structured Problem-Solving: Frames ambiguous problems into logical, actionable recommendations
- Execution Through Others: Partners effectively with Sales Ops and Account Ops to translate strategy into execution
- Written and Visual Communication: Exceptional ability to synthesize complexity into concise, executive-ready materials
What the job involves
- We’re building the foundation for how we plan, measure, and scale growth across our go-to-market organization
- As a Senior GTM Strategy Analyst within our Revenue Operations function, you’ll partner directly with the NORAM VPs and commercial Directors to ensure that commercial decisions are informed by data, modeled for impact, strategically aligned, and can be operationalized effectively
- As part of the bridge between our global and regional teams, you’ll drive strategic planning, performance analysis and certain business casing in the regions you work with
- This will mean working cross-functionally with Finance, Sales, Marketing, and within Revenue Operations to turn insights into action. This is a high-visibility role designed for someone who thrives at the intersection of analytics, strategic thinking, and stakeholder leadership
- Strategic Planning & Alignment
- Support NORAM VP and commercial Directors to define quarterly targets, capacity models, and certain operating plans
- Refine standardized frameworks and cadences for planning, forecasting, and business reviews
- Align top-down goals with bottom-up execution plans across the customer-facing teams
- Performance Analysis & Insight Generation
- Analyze GTM performance against targets, identifying trends, risks, and opportunities across funnel stages and segments
- Build and maintain capacity and productivity models to inform resourcing and target-setting
- Provide actionable insights that directly shape regional strategies and leadership priorities
- Strategic Levers & Business Casing
- Structure and quantify business cases for strategic initiatives such as pricing changes or new market entry
- Conduct sensitivity and ROI analyses to evaluate trade-offs and guide investment decisions
- Partner with Finance and Commercial Operations to translate strategy into measurable plans to be executed against
Application process
- Application Deadline: February 18, 2026
Our take
Most holiday-goers in the US prefer to book their activities and experiences online - but when it comes to local operators, this isn’t always possible. FareHarbor has been developing software to help digitize the booking process for these smaller businesses and, over a decade, has brought thousands of them onto the books.
Along the way, FareHarbor also built up some strong momentum in the reservation management and distribution areas of the sector, which drove up the company’s valuation - making it a prime candidate for acquisition. Whilst TripAdvisor reportedly made multiple bids, FareHarbor ultimately went to Booking Holdings, the US’ largest vendor of tour company booking software.
This put FareHarbor in a strong position, enabling it to focus on customer acquisition (and insulating it somewhat from wobbles in the hospitality sector.) A 2025 global integration with Booking.com sees FareHarbor's network of operators gain direct reach to millions of travellers, while allowing Booking.com to expand its attractions offering.
Freddie
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (1 round)
May 2015
$0.2m
SEED
Total funding: $0.2m
Company HQ
Grachtengordel-Zuid, Amsterdam, Netherlands
Leadership
Andrea Carini
(CEO)Formerly VP of Product Development at Otrium, spent 9 years in Product at Booking.com, and was Head of Product Management at YOOX NET-A-PORTER GROUP.
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