Senior Technical Acquisition Marketing Associate, Turo
Car sharing marketplace
Job no longer available
Car sharing marketplace
1001+ employees
Job no longer available
1001+ employees
Company mission
Turo's mission is to put the world's cars to better use.
Role
Who you are
- 5+ years of experience combining growth/ performance/ acquisition marketing, and marketing technology/ ad operations
- Deep knowledge of media buying across multi-channels (GAds, Meta, TikTok, Pinterest, Apple Ads, and more), acquisition KPIs, campaign types, ad formats, audiences, trends and best practices
- Relevant experience managing $MM annual advertising budget, and best allocating it across a channel mix to maximize profitability
- You have a proven track record in scaling paid campaigns, launching new channels, and developing multi-channel A|B testing and optimization roadmaps
- You have a solid Martech skillset and able to be hands-on for anything related to tracking accuracy, data pipeline, cross-platform integrations, measurement, dashboards, attribution, automation, and more
- You are data-minded, with good data manipulation skills, and a deep understanding of web analytics platforms (GA4, Tableau, Domo, Looker, AppsFlyer, Google Tag Manager), and attribution models
- You are a good collaborator with experience working on cross-team projects and 360 campaigns
- You are a self-starter with strong project management skills, and thrive in a fast-paced environment that requires strong prioritization ability with minimal oversight
- Experience with marketplace and/or eCommerce is a plus
- BA/BS in Business/Marketing, Economics, and/or Math & Statistics or related experience
What the job involves
- Plan and execute paid customer acquisition campaigns across a channel portfolio including GAds, Meta, TikTok, Pinterest, Online Travel Agencies (OTA), and In-App advertising for guests and hosts (dual-sided marketplace)
- Own paid acquisition campaigns from start to finish: execute against existing and new channel strategy, conduct in-depth optimization in ad platforms, explore possibilities for growth, and optimize performance to meet KPIs such as CAC, CPA, ROAS, ROI, LTV, AOV (average order value), and payback period
- Own the MarTech toolkit, and support anything related but not limited to data pipeline, tracking, conversions, automation, attribution, dashboards, and more
- Methodically test and identify best performing content, creative, messages, and landing pages for each channel, identify levers for improvement and opportunities to optimize ROI
- Develop A/B testing programs to maximize acquisition efforts and own feedback loop with the creative team
- Manipulate, synthesize, and report on data, with actionable insights to inform the acquisition marketing strategy and optimize performance
- Identify, implement automation tools to level up the efficiency and effectiveness of the marketing programs
- Partner with third party vendors and with internal and global cross-functional teams (Creative, Engineer, Data, Customer, Lifecycle, SEO, etc.)
- Report into Director, Acquisition Marketing
Our take
Turo is the world’s largest car rental marketplace. The comparisons with AirBnb are obvious but not unfounded - ‘hosts’ make their cars available to ‘guests’ who benefit from short-term rentals without the cost of purchasing their own automobile.
The startup has reinvented the car-rental marketplace, previously dominated by incumbents like Avis. By allowing users to rent directly from the car owner themselves, Turo is bringing transparency, efficiency, and liquidity to the industry while hosts earn additional income.
Perhaps one of the biggest challenges the company needs to overcome is similar to those that plagued other major sharing-economy companies like Uber - regulation. Specifically Turo faces disputes over bad-faith hosts and from incumbent players, especially regarding airport use. Since its 2022 IPO, Turo has been eyeing further global expansion and targeting a series of strategic acquisitions and partnerships which will expand its product suite for hosts and guests alike.
Freddie
Company Specialist at Welcome to the Jungle
Insights
22% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Feb 2020
$30m
SERIES E
Jul 2019
$250m
SERIES E
Total funding: $464m
Company benefits
- Dental, and vision coverage
- Time off to volunteer
- Travel credit each month to grab a car and go explore
- 28 days holiday (excl. bank holidays)
- Work from home opportunities
- Health insurance
Company HQ
Union Square, San Francisco, CA
Leadership
Andre Haddad
(CEO, not founder)Previously worked for 10 years at eBay, holding various positions such as CEO - Shopping.com & Vice President - User Experience & Design.
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