Product Marketing Manager, Motive
Industry Solutions
$88-134k
Fleet management platform for trucks
Open for applications
Fleet management platform for trucks
1001+ employees
Open for applications
$88-134k
1001+ employees
Company mission
To connect the world’s trucks.
Role
Who you are
- You are an exceptional writer and storyteller, who puts the customer in the center of our messaging
- You thrive on pace, can juggle multiple projects while hitting tight deadlines, and lean heavily on data to drive decision making
- 3-5 years of experience in SaaS product marketing, or a split between product marketing and sales/solutions engineering. Experience working at a company with multiple product lines strongly preferred
- Experience marketing to or selling to industries in the physical economy such as trucking, construction, and field services preferred, but not required
- Strong writing skills and experience creating customer-value messaging and its associated marketing content
- Solid track record of running successful marketing campaigns
- Excellent communication, presentation, and leadership skills
What the job involves
- As a Product Marketing Manager, Solutions and Industry, at Motive, you will contribute to our industry product marketing strategy, develop differentiated messaging around Motive’s industry value propositions, manage the customer conversion funnel, and collaborate cross-functionally with Marketing, Sales and Product teams
- You will use your entrepreneurial experience to launch and support various industry Go To Market Initiatives, explore new sales opportunities, and contribute to our business growth
- Develop differentiated product positioning and messaging that supports the unique Motive value proposition across various industries
- Partner with product and other Product Marketers to incorporate new products and platform capabilities into our industry messaging
- Stay on top of industry trends for your target industries and help teams throughout Marketing, Sales, and Product incorporate these insights into their strategies
- Create, maintain and manage various marketing assets such presentations, whitepapers, product demo scripts, datasheets, case studies, solution briefs, blogs, and social media posts
- Collaborate with other product marketers and campaign marketing teams to bring the messaging to life in campaigns, with results that drive up-sell and cross-sell opportunities
- Develop a deep understanding of the competitive landscape and alternative solutions, working closely with Motive’s Competitive Intelligence lead, and present those insights to relevant teams and stakeholders
- Support and attend industry events to represent Motive and gather further market insight
Our take
Trucking is a huge but fragmented industry that was largely ignored by Silicon Valley until companies such as Motive (formerly KeepTruckin) came along. The integrated fleet management platform acts as air traffic control for trucks, bringing drivers online and into the 21st century.
The company offers both hardware and software solutions to freight companies, allowing them to manage their fleet and keep their drivers safe. One of these solutions is an AI-powered dashcam that detects unsafe driving behavior in real time and instantly alerts the driver.
The platform, which is used by over 120,000 companies, from small businesses to Fortune 500 enterprises, received series F funding in 2022, which is being used to accelerate its investment in AI, expand its product offerings into spend management, and grow its enterprise capabilities.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-13% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
May 2022
$150m
SERIES F
Jun 2021
$190m
SERIES E
Total funding: $567.3m
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Obaid Khan
(COO)Studied Political Science and Government at University of California before founding KeepTruckin in 2013.
Shoaib Makani
(CEO)Studied Government & Economics at LSE. Analytics Intern at Yahoo. Worked for a year at Google as APMM. Went on to work in Business Development at AdMob.
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