UK Marketing Lead / Head of Marketing, gigl
1% EMI OPTIONS
1-2 days a week in office
Video based hiring platform
Job no longer available
Video based hiring platform
21-100 employees
Job no longer available
1% EMI OPTIONS
1-2 days a week in office
21-100 employees
Company mission
gigl's mission is to change the future of work.
Role
Who you are
- You should have 5+ years experience in marketing
- You have either built and lead a marketing function or are ready to step into this role
- We are on a journey to Series A and therefore have significant data requirements to develop, you will own this.
What the job involves
- Gigl - UK Marketing Lead / Head of Marketing (HR / Tech startup)
- ‘gigl’ is the video first mobile job platform shaking up the world of work, with the vision to become the Gen Z job platform
- Originating out of Google’s Startup Campus in Shoreditch and part of the Google mentoring and incubator program, this fast growing startup is looking to welcome an entrepreneurial and driven UK Marketing Lead / Head of Marketing to join the business and senior management team
- This role is ideal for someone who has both B2B & B2C marketing experience, can combine the traditional marketing techniques with growth hacking methodologies and wants to be part of a tech company focused on getting to series A
- We are open to all types of experience, but we are looking to build a growth focused marketing function and this person will ideally have experience of consumer focused tech environments such as marketplaces or dating based technology. In addition, as a challenger brand you will own and implement the GTM and brand strategies with a laser focus on brand activation
- Who are we?
- Gigl is a job app that connects job seekers with great employers through 60-second videos!
- With 40,000 organic users downloading and finding work through gigl, we are focused on attracting many more great companies and ‘giglers’ over the coming months and years
- The team has significant industry and technological expertise and having closed our seed round, with a solid runway, we are looking for a senior marketing professional to join us on this journey
- Who are you?
- Can you lead our marketing activities across B2B, B2C and gigl corporate?
- Are you a growth marketing expert?
- Can you build a team to deliver to multiple stakeholders and markets simultaneously?
- Do you have the startup hustle, but with seasoned focus and structure?
- Are you an A player and have the appetite to really push yourself?
- Can you develop and execute a robust GTM strategy?
- Your responsibilities will include developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term strategic goals. The marketing team is currently resourced by an advisor and 2 interns. This role will be our first fully dedicated marketing resource, you will have access to the current resources but you will also be on the front line and have the mandate to lead our marketing activities
- Ultimately, you will structure, build and run our Marketing department and work closely with gigl’s head of corporates to promote higher profitability and competitiveness from a B2B perspective
- As the brand leader, you will work closely with our head of giglers (candidates) to drive all B2C channels and downloads. We have significant top of the funnel user acquisition targets for the next 12+ months and you will lead and exceed these
- Finally, and most importantly, we want you at the top table, contributing, impacting and influencing the business, so you will be highly entrepreneurial, constantly thinking “how can we improve” and expect to roll your sleeves up and implement
- Responsibilities
- A laser focus on driving new user sign-ups for giglers and developing gigl into a leading brand
- Generating leads for the outbound employer team (Pay to Post & Subscription models), and meeting revenue based targets associated with this function
- Craft and implement strategies for all areas of Marketing, including Digital, Advertising, Communications and Creative
- Prepare and manage monthly, quarterly and annual budgets for the Marketing department
- Set, monitor and report on team goals (as you build your team)
- Ensure our brand message is clear, fit for purpose and consistent across all channels (events, email campaigns, web pages, promotional material etc)
- Think without constraints of a brief and take ownership of building the marketing and wider business
- Analyse consumer behavior and ensure our target customer personas are always evolving and effective
- Identify opportunities to reach new market segments and expand market share
- Monitor competition (acquisitions, pricing changes and new products and features)
- Coordinate sales and marketing efforts to boost brand awareness
- Acting as a brand ambassador, producing documents in PowerPoint and Word that adhere to the firms brand and design guidelines
- A laser focus on KPI's, owning and delivering the numbers
- Participate in the quarterly and annual planning of company objectives
- Communications and Events
- Coordinating all communications with giglers including a weekly careers / jobs newsletter, social media reports etc
- Coordinating all employer marketing communications, ranging from thought leadership campaigns, to white papers, to flyers and ensuring that all content is fed through to relevant social media accounts and web pages
- Working with an external PR advisor to raise the profile of gigl across both environments
- Assisting with various industry conferences and related events
- Working with the CEO to produce a monthly investor update and related comms
- Requirements
- Experience running successful marketing campaigns across B2B & B2C, with metric based reporting and proof points for business growth
- Prior evidence of successfully developing and implementing growth marketing strategies across both B2B & B2C channels
- Ability to demonstrate a GTM strategy you have developed and executed on
- Highly entrepreneurial
- Experience of working in a startup environment and be able to demonstrate the hunger to take on a new, fast paced, all encompassing challenge
- Google Adwords and Analytics certified. Facebook blueprint certified
- Experience implementing and using CRM software
- Leadership skills with the ability to set and prioritize goals
- Analytically minded
- Perks:
- The experience of working in a vibrant, exciting and fast paced environment and with a great team
- The opportunity to have real input into the business and take control of work streams
- Compensation - competitive + equity (EMI Scheme)
- Job Type: Full-time
Salary benchmarks
Our take
gigl is a job platform that's setting out to bring the recruitment process into the 21st century. According to the company, Gen Z prefer consuming video content compared to written messaging. Therefore, gigl is challenging traditional recruitment methods through using 60 second video applications on their job seeking platform.
They differentiate themselves through saving businesses so much time in the application process. By using video applications and interviews, employers have access to more applications, take less time to review them and quickly get a sense of the personality of an individual.
gigl was founded in 2019 and its platform has been used by over 25k candidates. As recruitment becomes increasingly virtual, businesses are adapting and consequently demanding virtual talent acquisition solutions. Having expanded as a result of this, gigl is in a good position for future growth.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (1 round)
Dec 2021
$1.5m
SEED
Total funding: $1.5m
Company benefits
- Work from home opportunities
Company HQ
London, UK
Leadership
Dan Hudson
(CEO)Previously worked in the Global Head of Markets Recruitment & Talent Acquisition Department at BNY Mellon for 5 years and as Commodity Markets Analyst at Dow Jones News Group for 1 year.
Christian Ayerst
(COO)Previously Senior Legal Counsel at Stolt-Nielsen Limited for 2 years and Associate - Energy & Natural Resources Group & Shipping Group at Reed Smith LLP for 6 years.
James Hudson
(Advisor)Previously Head of Digital at Zenith for 3 years and Head Of Media and Search at AKQA for 3 years.
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