UK&I Marketing Manager, Twitch

• You will be an ideal fit if you live to organise, partner with others, and find efficiencies in the process
• You have demonstrated track record of using data and insights to anchor your approach
• 5+ years of marketing experience in UK&I
• Experience working with consumer/media/tech/gaming brands with diverse global audiences
• Passion and vision for supporting the Twitch community
• Multi-channel familiarity - experience creating and executing marketing strategies across a range of paid and owned channels
• Experience with insights and data, with experience translating these into building tailored campaigns
• Experience establishing new processes and operating models at a local level within a global business
• Excellent written (ie, storytelling, messaging, brand guidelines copy) and verbal skills amongst diverse groups of people

Desirable

• Twitch is looking for an experienced marketer to manage our marketing efforts to our enthusiastic audiences across UK & Ireland (UKI) bringing campaigns to market that delight millions of viewers and creators on Twitch
• You will contribute to marketing strategies that are rooted in the culture and needs of our community and business
• You will create full funnel marketing campaigns, establish localised corporate narratives, lead on brand messaging, content and events strategies
• You will work with a diverse group of teams, including Partnerships, Creative, Social Media, CRM, Data Science, Events, PR, BD and Sales
• Oversee the planning and execution of marketing strategies and programmes rooted in product adoption, streamer-participation, and events
• Develop industry-leading relationships between Twitch and its creators and viewers in UKI to better understand their needs, motivations, challenges, and aspirations that translates to applicable marketing strategy
• Integrate with territory-specific teams such as the Partnerships and Sales teams to provide strategic localised marketing support
• Collaborate with other international marketing counterparts, including Global Product Marketing, Community Marketing and Events
• Oversee campaign calendars, workback timelines, and major milestones / delivery dates
• Project manage marketing campaigns, including channel planning and creative asset development, using project management tools and documents
• Support with the development and optimisation of marketing operations
• Lead the campaign reporting process, working with the Data Science team to build learning agendas, measurement plans and collate results summarising important insights