Marketing and Community Manager, Binance
Binance Labs
More information about location
Cryptocurrency exchange platform
Job no longer available
Cryptocurrency exchange platform
1001+ employees
Job no longer available
More information about location
1001+ employees
Company mission
Binance's mission is to be the infrastructure service provider in crypto.
Role
Who you are
- 5-7 years of marketing and communications experiences within the fintech/ VC/ blockchain space
- Native level proficiency in both written and spoken English. Strong in communications and language expression capability (comfortable with hosting/ facilitating community events)
- Content creation and/or editorial experience (in news, tech, finance preferred)
- Proven track record in managing communities in the web3 space, preferably with developer relations experiences
- Strong comprehension ability in finance and technology related topics; Understanding and experience in blockchain technology is a plus
- Fundamental understanding of web traffic metrics, analytics and content optimization
- Experienced in media interaction and relationship development
- Self-driven and strong sense of ownership
What the job involves
- Develop effective marketing and brand communication planning and ultimately expand Binance Labs digital footprint and brand awareness globally across different target audiences
- Quickly develop a deep understanding of the company's products and users; expand growth channels and traffic, and promote brand activities
- Select appropriate media according to respective strategic purposes; build rapport with tech, finance, and crypto related media, both traditional and digital
- Create contents and incorporating SEO best practices into writing to expand outreach
- Innovate new ways to increase brand awareness and keep up to date on modern marketing trends
- Coordinate AMAs, webinars and offline events as well as revamp official social channels/ webpage to activate Binance Labs developer community and share Binance know-hows
- Provide marketing and PR related value creation support (e.g., marketing plan advisory, media connections, etc.) as needed by portfolio projects
Our take
Binance Exchange is one of the fastest and most popular cryptocurrency exchange platforms in the world, capable of processing over 1.4 million orders per second. The platform focuses on security, robustness, and execution speed - attracting enthusiasts and professional traders alike.
The Binance exchange provides access to hundreds of digital currency pairs, while maintaining security, liquidity and high-speed. The platform offers some of the lowest trading costs in the industry at 0.1% or even less through the use of Binance Coin.
The exchange strives to give its users access to some of the latest blockchain/DLT technologies, with new cryptocurrencies being listed all the time. However, the arrest of its Co-Founder in 2024 for money laundering laid bare the lack of regulation across the cryptocurrency market in general. Binance has bounced back from the scandal with $2 billion in growth equity funding in 2025, and continues to acquire companies like Sakura Exchange, BitCoin and GOPAX, making it a leader in the Japanese and South Korean crypto market.
Steph
Company Specialist at Welcome to the Jungle
Insights
35% employee growth in 12 months
Company
Funding (2 rounds)
Mar 2025
$2bn
GROWTH EQUITY VC
Sep 2017
$10m
SERIES A
Total funding: $2.0bn
Company benefits
- Competitive salary
- Option to be paid in crypto
- Health insurance
- Flexible working hours
- Remote work for many roles
- Company sponsored holidays
- Team building activities
- And other various perks and benefits
- Learning and development programs
- Free language classes
- Relocation support
- International transfers mid-career
Company HQ
Ta' Xbiex
Leadership
Yi He
(Co-Founder & CMO)Previously Co-founder of OKCoin and Vice President at yixia.com for 1 year.
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