Senior Manager of Revenue Marketing Operations, Cordial
Cross-channel marketing platform
Job no longer available
Cross-channel marketing platform
201-500 employees
Job no longer available
201-500 employees
Company mission
To help the world's largest brands drive scalable revenue growth and lasting customer connections.
Role
Who you are
- 6+ years experience in marketing operations, sales operations, revenue operations, or a business operations role in the SaaS industry; MBA preferred but not required
- Experience across multiple go-to-market motions: enterprise sales/account-based marketing (ABM), SMB/Product–led models, partner marketing and, client marketing
- A proven track record of providing insights that drive marketing strategy. Knowledge of marketing tactics including digital demand generation, field marketing, brand marketing, etc
- Deep knowledge of data visualization best practices, including direct experience with SalesForce CRMA/Revenue Intelligence, Tableau, Looker, Sigma, Power BI, Google Data Studio; SQL query experience is a plus
- Experience working with marketing automation platforms (e.g., HubSpot, Marketo, Pardot, Salesforce Campaign and Campaign Member objects)
- Experience working with buyer intent signal tools (e.g. Bombora, 6Sense, etc.)
- Advanced spreadsheet formula and data visualization skills (e.g., Excel, Google Sheets)
- Outstanding communication skills and ability to clearly contextualize data insights
- Proactive and self-motivated to identify and solve problems; comfortable with a high degree of responsibility and autonomy
- Ability to drive strategic insights and business recommendations; sound business judgment and strong quantitative and analytical skills
- Positive outlook, you are a self-starter, have a high emotional intelligence (EQ) and a strong ability to take responsibility for your successes and failures
- You are Cordial. You understand our values and are willing to hold values and accountability in equal measure
What the job involves
- Reporting to our VP of Revenue Operations, we are seeking a results-driven Revenue Operations Director/Manager to help Cordial accelerate its revenue growth by maturing our demand generation operations
- With a focus on data governance, analysis and reporting in an Account Based Marketing (ABM) model, you'll play a central role in building key business insights and funnel metrics to support our go-to-market teams
- This person will feel comfortable supporting our leaders to execute a growth strategy in a fast-paced start-up environment
- Work with leaders to design, support and govern day-to-day solution design, report creation and insights development that provide visibility into our account based marketing strategy and execution, enabling the Marketing and Revenue organizations to be more data driven in their decision making
- Work closely with Marketing business stakeholders to implement standard metrics and measurement processes that result in strategic KPIs to measure success
- Monitor, measure, and improve the effectiveness of Marketing programs to deliver the highest quality of engaged prospects to sales -- report on the top of funnel activities with a keen understanding of prospect warming interactions to inform strategic decisions with each stakeholder
- Analyze and interpret marketing trends by channels, tactics, content types, and personas and share actionable insights with senior marketing leadership and channel owners to maximize campaign performance
- Assess root causes of changes in performance and regularly surface actionable insights to the business stakeholders and leadership including recommended actions for improvement
- Help identify and prioritize initiatives and processes that enhance operational effectiveness within our Revenue and Marketing organizations
- Own and manage all aspects of prospect scoring, routing, and marketing attribution
- Identify new concepts to expand our revenue strategy, optimize existing spending, and achieve our revenue goals
- Help solve key challenges, such as attribution, lead routing and follow-up, program automation, data accuracy, funnel analysis, and forecasting for all marketing motions (self-serve, partnerships, and sales-led for both new logo acquisition as well as customer growth)
- Architect and own the measurement framework for Marketing including defining key marketing metrics, and supporting experimentation design to ensure that data guides decision-making and prioritization of demand generation activities
- Own accurate forecasting models, and consistently report on delivery against targets, including establishing templatized scorecards against the full funnel for an aligned, holistic view on Marketing performance across segments, channels, geographies and products
- Mature our marketing reporting foundation within our reporting tools (e.g., Google Analytics, Salesforce, Pardot, Excel, Sigma)
Our take
Connecting with customers via email, SMS, and messaging apps is a fantastic way for brands to boost engagement with their customers. Whilst this practice is prevalent, messages can often feel impersonal and spammy, despite data being available to personalize every connection.
Cordial provides a cross-channel marketing and data management platform for businesses, helping them aggregate and maximize customer data used to personalize communication across email, SMS, and mobile apps. The company achieves this by leveraging AI to transform data and provide predictive intelligence, which can be applied dynamically for marketing campaigns of any scale.
While competition in the marketing tool space is fierce, Cordial has secured substantial funding, positioning it for growth on a global scale. This funding infusion will be directed towards expanding its global presence, advancing product development, and bolstering the team, a testament to its commitment to redefining customer engagement through data-driven personalization.
Freddie
Company Specialist at Welcome to the Jungle
Insights
21% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jul 2022
$50m
SERIES C
Mar 2021
$10m
LATE VC
Total funding: $83.1m
Company benefits
- Full health coverage - We cover your costs at 100%, plus 80% of your family’s cost. Plus, our monthly wellness allowance can be used for whatever you need to feel your best
- Competitive compensation - We know pay is a big deal. Base salaries are important, but so are company equity, bonuses, cell phone allowances, 401(k) program, and more
- Unlimited time off - Unlimited, and highly encouraged. More vacations = happier employees. Life happens, and we know the value of a flexible schedule
- Fully remote team - Wherever you live, we have the tools you’ll need to WFH, or from anywhere! We’re based in Southern California, but many of our teams are fully remote
- Paid parental leave - Starting a family is special. We’ll cover 100% of your salary so you can focus on those critical first months with your little one
Company HQ
Core-Columbia, San Diego, CA
Leadership
Jeremy Swift
(Co-Founder & CEO)Vice President of Sales and Strategic Accounts for BlueHornet from 2011 to 2014.
Adam Gillespie
(Co-Founder & CTO)Experience as Principal Architect and Engineer for BlueHornet from 2004 to 2014. Founder of Bandfarm since 2003.
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