Senior Marketing Analytics & Operations Manager, Eleos Health

• The ideal candidate will be a strategic thinker with strong analytical skills and a proven track record of improving marketing effectiveness through data and technology
• You are a data-driven strategic thinker with an insatiable curiosity buyer behavior, market trends, and the intricate ways data can unlock powerful business insights
• Your professional identity is defined by a unique blend of analytical rigor and creative problem-solving, sitting at the intersection of numbers, human psychology, and strategic storytelling
• Bachelor’s degree or equivalent work experience in Marketing, Business, Data Science, or related field
• 5+ years of experience in marketing operations, analytics, or a related role, preferably in a high growth, fast paced, similarly situated, B2B or SaaS environment
• Proven expertise in managing marketing automation platforms (HubSpot) and CRM systems (Salesforce)
• Strong analytical skills with experience in data analysis, marketing performance reporting, and translating data into actionable insights
• Proficiency in marketing analytics tools (e.g., Google Analytics, Tableau, Power BI)
• Experience with attribution modeling, lead scoring, and customer journey analytics
• Excellent project management skills, with a track record of managing complex, cross-functional projects
• Strong communication and collaboration skills, with the ability to work closely with senior leadership

Desirable

• The Manager of Marketing Analytics and Operations is responsible for driving operational excellence, data-driven insights, and strategic initiatives within the marketing department
• This role will focus on providing actionable data analysis to support marketing performance and decision-making as well as optimizing marketing processes, and overseeing the marketing technology stack
• Design and manage comprehensive marketing dashboards and reports to monitor KPIs such as ROI, customer acquisition cost (CAC), lead conversion, pipeline contribution, and campaign performance
• Provide actionable insights through in-depth analysis of campaign performance, identifying trends, areas of improvement, and opportunities for growth
• Support leadership with regular reporting and strategic insights to guide marketing investments and decisions
• Own and optimize the marketing technology stack (e.g., Salesforce, Hubspot, marketing automation tools, attribution platforms, data visualization tools)
• Ensure data integration between marketing systems and other business platforms (e.g., Salesforce, HubSpot, Google Analytics, LinkedIn)
• Evaluate and recommend new tools and technologies that will enhance marketing effectiveness and operational efficiency
• Lead the development, implementation, and optimization of marketing processes and workflows to drive efficiency across the marketing function, including account-based experience (ABX)
• Partner with cross-functional teams (Sales, Finance, Product, and Customer Success) to ensure seamless execution of marketing initiatives
• Implement automation strategies to streamline marketing operations and campaign execution
• Oversee marketing budget allocation, forecasting, and expense tracking
• Collaborate with finance to ensure accurate reporting of marketing spend, including return on investment (ROI) analysis
• Drive process improvements related to budget planning, tracking, and reporting
• Oversee lead scoring, routing, and data hygiene processes in coordination with Sales Operations
• Ensure the marketing database is accurate, up to date, and effectively segmented for targeting and nurturing efforts
• Drive strategies for improving lead quality and conversion through analytics and collaboration with demand generation teams
• Provide training and support to the marketing team on data literacy, reporting, and best practices in using marketing tools
• Foster a data-driven culture within the marketing organization