Performance management of sales teams is increasingly being organised around central softwares that can deliver insights at low cost. Varicent is one such software.
The company focuses on using smart analytics to augment a suite of solutions to assist in smarter territory and quota planning.
It's this focus on refining its product that led the large software business to pursue an aggressive acquisition strategy over the last few years, allow the company to expand its portfolio of solutions to more small-medium sized businesses.
The challenge for Varicent, like all software companies of its size, is being nimble enough to stay ahead of the curve in product capability. Its divestiture from IBM and purposeful acquisition of new IP has helped it mitigate this risk, and was recently named a leader in Sales Performance Management by The Forrester Wave.
Kirsty
Company Specialist at Welcome to the Jungle