The Metaverse, and Virtual Reality as a whole, has made headlines in recent years for its ability to bring people together and host events. Virtual expos, art exhibitions, even eCommerce experiences in true-to-life luxury stores were recreated online.
Journee is one such company that emerged during this time. Co-founders Thomas Johann Lorenz and Christian “Mio” Loclair had just created a world-first AI-designed sculpture, but were unable to showcase it. Instead, they created their own virtual museum.
Since then, they’ve formed Journee, and gone on to create immersive experiences for some of the world’s biggest brands – Vogue Business, H&M, and Condé Nast among them. It’ll be really interesting to see how Journee can grow from here, with the Metaverse now more widely accepted as a viable place for brands to operate.
Kirsty
Company Specialist at Welcome to the Jungle