Sales Manager, SoundCloud

Europe

Salary not provided

+ Employee Stock Ownership Plan

Senior level

London

More information about location

Next-generation music entertainment ecosystem

Job no longer available

Next-generation music entertainment ecosystem

501-1000 employees

B2CMusicSaaSCommunityMedia

Job no longer available

Salary not provided

+ Employee Stock Ownership Plan

Senior level

London

More information about location

501-1000 employees

B2CMusicSaaSCommunityMedia

Company mission

To empower artists and fans to connect and share through music.

Job

Company

Role

Who you are

5–7 years of experience in digital advertising sales with a strong focus on video and display ad formats
Proven track record of achieving or exceeding sales targets in the digital ad space, particularly for video and display ad products
Deep understanding of video ad formats, trends (e.g., CTV, OTT, pre-roll, mid-roll), and performance metrics
Proficiency in selling digital advertising including knowledge of programmatic and direct-sold strategies
Familiarity with ad platforms (e.g., Google Ad Manager, DV360) and programmatic ecosystems
Strong ability to build and maintain relationships with media agencies, brands, and advertisers
Experience crafting tailored ad solutions that align with client goals and drive revenue growth
Proficiency in using analytics to identify opportunities, optimize campaigns, and demonstrate ROI to clients
Ability to secure favorable deals and partnerships while aligning with organizational objectives
In-depth knowledge of the European advertising landscape

What the job involves

SoundCloud is seeking a dynamic Sales Manager to join our London office with a focus on driving revenue growth across Europe through programmatic video and display advertising solutions
In this role, you will develop and execute innovative sales strategies, leveraging your deep knowledge of the programmatic advertising ecosystem to deliver impactful results
You will be responsible for building and nurturing relationships with advertisers, media agencies, and tech partners, ensuring alignment with client objectives and organizational goals
This role requires exceptional communication skills, strategic thinking, and a proven ability to navigate the complexities of programmatic video and display sales
Achieve and exceed sales targets for video and display ad inventory by developing and executing strategic sales plans
Build and maintain existing strong relationships with advertisers, media agencies, and key decision-makers to maximize revenue opportunities
Leverage established connections with agency leaders, including Heads of Digital, Programmatic Leadership, and Audio Teams, to drive impactful partnerships and campaign success
Develop customized advertising solutions that meet client goals and deliver measurable results
Identify and secure new business opportunities within the European advertising market, expanding the client base for SoundCloud advertising
Collaborate with internal teams to ensure campaigns are executed flawlessly, meet KPIs, and exceed client expectations
Leverage programmatic platforms to sell SoundCloud inventory effectively, working closely with ad operations and yield teams to optimize deals
Use analytics and insights to inform sales strategies, identify growth opportunities, and demonstrate campaign ROI to clients
Stay up-to-date on advertising trends including CTV, OTT, mobile, and desktop formats, and share insights with clients and internal stakeholders
Lead negotiations and close deals that align with organizational objectives while delivering value to clients
Work closely with Revenue Operations, external sales partners, and cross-functional teams including product, engineering, music, and marketing, to align sales strategies with overall business goals

Salary benchmarks

Our take

Founded in 2007, SoundCloud recognized the need for an artist-first platform. The company set out with a clear mission: to empower independent artists by providing them with the necessary tools and resources to grow and build their careers.

Today, SoundCloud boasts over 40M artists on its platform, far outpacing Spotify, which has 11M. As a result, SoundCloud is the largest audio discovery platform in a rapidly growing market. According to MIDiA Research, the independent artist market is poised for continued revenue growth in the coming years, further solidifying SoundCloud's place in the industry.

The company plans to scale its audience and expand its services through new offerings, such as the SoundCloud "roster". This tier system is designed to provide artists with significant creative and financial resources, along with market support, rivalling major record labels. While artists retain ownership of their copyrights, they will be represented by SoundCloud, further enhancing the platform's appeal to independent creators.