Lifecycle Operations Manager, SoFi

• With a strong focus on campaign execution, the ideal candidate has superior attention to detail and time management skills, as well as the ability to understand business needs & objectives in order to consistently deliver pristine, on-time work
• Bachelor’s Degree, ideally in Business, Finance, Marketing, or a technical field (or equivalent professional experience)
• 2-5 years of HTML coding experience, with hands-on experience building and deploying emails. Being able to code from scratch is not a requirement, but comfort with manipulating templates is
• Experience with marketing automation tools and/or ESPs (e.g. Braze, Iterable, Hubspot, Pardot, Eloqua, etc.)
• Experience proactively managing own workload and output
• Strong interest to learn new tools with a natural curiosity
• Diligent adherence to best practices and QA procedures, with very strong attention to detail
• Ability to communicate strategies, results, and insights effectively
• Comfortable working independently, with little or no supervision
• Strong project management skills

Desirable

• The Lifecycle Operations Contractor is an experienced “HTML for email” coder responsible for asset development, audience segmentation, and campaign quality assurance in multiple marketing communication channels, including: email, SMS, mobile push, and in-app messaging
• Under the direction of a Lifecycle Marketing Manager, execute data-driven marketing initiatives utilizing a campaign management tool; perform activities such as audience selection, trigger qualification, suppressions, segmentation and arbitration
• Own the coding/building, approval process, and deployment of daily, monthly, and ad-hoc content-focused lifecycle marketing campaigns; contribute strategic thought leadership to the team’s campaign testing & optimization strategies
• Deliver on lifecycle campaign execution deadlines in various marketing channels (e.g. Email, Push, In-App Messaging, SMS, etc.)
• Develop, enforce, and perform quality control activities to ensure daily campaign deployment completes in a timely manner and the output is accurate and complete
• Produce campaign performance reports using analytically derived model outputs to share test outcomes, highlight campaign business impact, and inform future testing strategies
• Consolidate and confirm the accuracy of prospect and/or customer audience data when building campaign audience segmentation
• Work with others on the Lifecycle Marketing team to understand and provide tactical feedback regarding campaign objectives, data specifications, technical requirements, etc