Marketing Copywriter, Flo
User Acquisition
£43-45k
Period tracker app
Job no longer available
Period tracker app
501-1000 employees
Job no longer available
£43-45k
501-1000 employees
Company mission
To improve the health and wellbeing of every girl and woman worldwide.
Role
Who you are
- As a social-first, direct response writer you have experience concepting and creating thumb stopping content for brands
- You write strong hooks for static ads and videos, and write scripts that resonate with people about problems they’d like to solve in life
- Your mindset is focussed on Flo’s users, what they need and how we can solve it for them
- Paid User Acquisition experience
- A test-and-learn mindset — you know the importance of psychological techniques for persuasive writing, and have experience iterating on and developing concepts using a/b testing
- You should be deeply familiar with social channels, the formats and creative styles that work for each platform
- A social native and creative obsessed, you’ll know what other great brands are nailing it when it comes to social content and ads. You’ll bring new ideas, inspiration and competitive examples to the table week-on-week to create and lead on new concepts with our designers
- Ideally, you have experience distilling complex ideas and medical concepts into engaging, clear, and benefits-led creative
- You’re also curious and passionate about women’s health. You value working for somewhere that’s mission-driven and are excited to help empower women around the world every day
What the job involves
- The Flo Creative Studio is the hub for creating world class marketing creative at Flo. This is a new role that will lead the direct response user acquisition creative we make as well as script-writing for content creation agencies that work with us
- The Creative Studio is built on a culture of creativity, initiative, data and customer-centricity. There’s a focus on creative excellence and feedback to ensure everyone on the team becomes the best they can be in their field
- You’ll be part of an exciting task force to improve our user acquisition creative through writing. You’ll work alongside our Creative Producer, Designers, Animators, Brand Managers, Analysts and User Acquisition Managers
- Working in fortnightly sprints you’ll develop creative hypotheses and collaborate with our in-house team and agencies to bring new ads to life. You’ll come up with concepts, lines and scripts to kick off the creative process
- You’ll think about how to emotionally connect with users and pay attention to language market fit. We are a global business with a large U.S. customer base, so you’ll be mindful of who you’re writing for and the context. At Flo, details matter, so you should be ready (and up for the challenge!) to work to feedback from medical and legal experts
- Produce and refine engaging and original written direct response ads/creatives for various platforms like Instagram, Facebook, Snapchat and TikTok
- Contribute to creative writing for campaigns aimed at achieving marketing and commercial objectives
- Take ownership of specific writing projects and contribute to the team's deliverables, knowledge sharing, and process/product enhancements
- Revise and edit written copy based on feedback and requirements
- Suggest variants of copy for testing
- Collaborate with team members, departments, freelancers and agencies on various marketing initiatives
- Stay actively informed and observant about our industry and competitors
- Ensure the delivery of materials that meet high quality standards
- Work with localisation teams to ensure that we don’t just translate - but localize our work
- Adhere to agreed-upon deadlines for the timely completion of all materials
- Collaborate with diverse teams and departments on various marketing initiatives and projects
Our take
Flo is an AI powered period tracking app that allows users to access health insights relating to their cycle by inputting experienced symptoms and cycle dates. AI is leveraged to improve the personalised predictions of upcoming symptoms or periods, allowing the platform to help predict irregular periods or highlight fertile periods in your cycle. They state that the app can also flag when symptoms might need medical attention.
What sets Flo apart from its competitors (Clue, Ovia, Glow) is its ability to change from a period tracker to a fertility tracker, and it can even offer valuable insights postpartum. The app is the number 1 period tracker in the UK and US and the most downloaded female health app worldwide, with over 70 million monthly users. And in the wake of the Supreme Court's 2022 decision to overturn Roe v. Wade, Flo has responded to its users' concerns by implementing an anonymous mode to prevent personal details from being linked to fertility data.
Historically, it has proved difficult for companies to get funding for products aimed at women. Flo has largely overcome this and secured significant investment through its funding rounds. This will allow the company to focus on implementing proactive care solutions in the app, amongst other developments, to evolve the service offered.
Steph
Company Specialist at Welcome to the Jungle
Insights
25% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jul 2024
$200m
SERIES C
Sep 2021
$50m
SERIES B
Total funding: $276.4m
Company benefits
- Participation in Flo’s success: We firmly believe every employee contributes to the company’s growth and its future success. All employees are eligible to participate in Flo’s Employee Share Ownership Plan (ESOP) and be awarded equity to participate in the long-term value creation of the business
- Family benefits: We know having a baby can be a big transition for the family, so we're proud to offer 1 month fully paid paternity leave to be there and bond with your baby and 6 months of fully paid maternity leave, with a $5000 bonus on your return to work to help you settle into this new chapter of your life. (Depending on your country there may be additional options for parental time off and shared parental leave beyond the early days)
- Resources you need to thrive: At Flo you will have access to internal and external learning resources and tools to challenge your knowledge and push yourself further every day. We support career progression from within through personal development plans and dedicated Learning & Development budget to help you thrive
- Holiday and sick leave: It’s important to take time off to recharge and spend time with family and friends. We offer 25 days (28 for vice presidents and above) paid holiday in addition to the local public holidays and 30 days fully paid sick leave per year
- Flexible workplace: We want to provide a setup that gives our employees the flexibility they need, while also getting important face to face time with the team. With this in mind, we encourage teams to spend 2 days/week in the office. Our popular Workation policy also allows you to work from anywhere for up to 2 months a year
Company HQ
St Katharine's & Wapping, London, UK
Leadership
Dmitry Gurski
(Co-Founder & CEO)Previously co-founded publishing house IDEAnomix and non-profit Edu4feature.
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