Senior CRM Executive, Secret Escapes
Luxury travel platform
Job no longer available
Luxury travel platform
501-1000 employees
Job no longer available
501-1000 employees
Company mission
Secret Escapes' mission is to enable every member to experience inspiring escapes.
Role
Who you are
- A good communicator, able to share your ideas and findings clearly
- Self-starter with an entrepreneurial mindset, able to both create and convert opportunities
- Results-driven and open-minded
- Someone who loves being part of a great team, and shaping a positive team culture
- Supporting our ‘test and learn’ approach to optimise communications effectiveness
- Liaise with cross functional teams on promotional plans in order to convert, reactivate and retain members
What the job involves
- The Senior CRM Executive is responsible for the end to end management and production, delivery and analysis of member, media and partnership campaigns with a focus on driving efficient processes and improving customer engagement and long-term sales. You will have strong experience and competence in:
- Managing email production, from the initial briefs to content, targeting, data selection, campaign deployment and reporting (we pride ourselves on being email experts)
- Analysing high-quality email marketing campaigns
- Ensuring we maximises the lifetime value of our customers, by delivering the smartest, best in class CRM experience
- Maintaining a deep understanding of your region's members, behaviours and response patterns and sharing this with wider teams (in marketing and across the business)
- Using Microsoft Excel with confident data skill
- SQL (to a basic level)
- Snowflake, Tableau or similar analytical/database environments (to a basic level)
- HTML, basic coding and editing
- Data-driven decision making and A/B testing
Salary benchmarks
Our take
Secret Escapes operates a “members-only” site with hand-picked hotel and holiday time-limited offers. Each week it runs short ‘flash sales’ with as many as 140 sales going on at any one time, providing access to boutique experiences even to those who couldn't normally afford them.
The difference with online travel agents like Booking.com, is that Secret Escapes inspires travel by communicating great travel deals, rather than existing as a place where people visit to book trips they already have in mind. In fact, the majority of people who book through Secret Escapes say that they weren’t even planning trips to those destinations before doing so.
Like many of its travel market companions, Secret Escapes was affected by the pandemic, but survived due to an injection of investment from previously secured backers. The company smartly used the onset of mass customer service requests to better its customer service channels, and it now seems set to pursue the success it was on-course to achieve before this major upset.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
May 2020
$72.6m
SERIES E
Jul 2018
$68.7m
GROWTH EQUITY VC
Total funding: $290.5m
Company benefits
- 20% staff discount of all Secret Escape bookings
- Holiday parties and quarterly results celebrations
- 25 days holiday (excl. bank holidays)
- Work from home opportunities
Company HQ
Farringdon, London, UK
Leadership
Alex Saint
(CEO)Started his career in marketing at Unilever before founding a travel deals company in 2005 and then Secret Escapes in 2010.
Tom Valentine
(Marketplaces CEO)Studied Psychology at Oxford before starting his career at eBay in Strategy & Business Development.
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