Consumer Insight Manager, Entain
Sport
Plus group bonus scheme and sharesave scheme
2 days a week in office (Montfichet Rd, London)
Sports betting and gaming entertainment provider
Be an early applicant
Sports betting and gaming entertainment provider
1001+ employees
Be an early applicant
Plus group bonus scheme and sharesave scheme
2 days a week in office (Montfichet Rd, London)
1001+ employees
Company mission
To lead the change in sports betting, gaming and interactive entertainment.
Role
Who you are
- Proven experience (5+ years) in a client-side insight function or leading research agency; having led insight projects across a wide range of capabilities
- Strong understanding of consumer, customer, and market research. Experienced in a wide range of methodologies, including segmentation, attitudinal and behavioural research and the tools used to deliver them
- Experience in both self-service research tools and managing third-party research agencies
- While experience in the gambling industry is not essential, you should have a keen interest in sport and a good understanding of the nature of sports-betting
- Excellent storytelling, data visualisation and presentation skills, with the ability to create succinct, uncluttered and impactful slides that drive action
- Demonstrable ability to influence senior stakeholders by conveying complex insights in a clear and actionable manner
- Compelling evidence of behaviours against the CMI (Consumer and Market Insight) team values: connected & engaged; simplicity & impact; curiosity & conviction
What the job involves
- As Consumer Insight Manager for Sport, you’ll play a pivotal role in understanding gambling, our brands and propositions in the context of the wider consumer ecosystem across UK&I
- You’ll be part of a growing, high-performing CMI team - comprising Consumer, Brand and Market functions - that values curiosity, collaboration, and commercial impact
- You’ll lead a diverse range of research and insight projects, working closely with and influencing senior stakeholders at Entain within commercial, marketing and product teams across both digital and retail
- You will synthesise actionable insight from multiple sources and make consumer-centric recommendations that give us competitive advantage
- You’ll set high performance standards for yourself and your peers, ensuring we are always improving how we work and what we deliver
- This is a fantastic opportunity to make a mark in a new, highly regarded CMI team
- You have the opportunity to play a leading role in the development of a winning Sportsbook strategy, through exceptional consumer understanding
- Turn insight into impact: Champion a consumer-centric mindset that fuels game-changing decisions through unlocking the ‘why’ behind how players engage
- Ask the right questions: Partner with commercial, product and marketing teams to shape the questions that matter most - then use insight to answer them with clarity and purpose
- Lead research that matters: Run focused, fast, and meaningful research – from qual depth to quant surveys - using the best agile tools or trusted agency partners to bring the voice of the consumer into the room
- Connect with real fans: Get under the skin of football, racing and other key sports audiences - understanding their motivations, frustrations and moments of passion
- Influence winning propositions: Work hand-in-hand with commercial and product teams to develop compelling propositions - grounded in real human insight, not assumptions
- Champion consumer segmentation: Shape and apply our new and pioneering consumer segmentation rooted in psychology and behavioural science
- Lead with energy: Be a passionate advocate for insight - inspiring teams to listen, learn and act with curiosity and conviction
Salary benchmarks
Our take
Entain stands as a prominent global player in the sports betting and gaming industry, operating within the expansive realm of entertainment. Engaging in diverse facets of sports betting, gaming, and interactive entertainment, the company boasts ownership and management of a varied portfolio featuring renowned brands like Bwin, Coral, Foxy, and Ladbrokes.
At the core of its services, Entain facilitates sports betting, enabling users to wager on a multitude of sporting events. Additionally, the company offers an array of gaming services encompassing casino games, poker, and various interactive entertainment options. Leveraging advanced technological capabilities, Entain is uniquely positioned to deliver an unparalleled and sophisticated user experience.
The company's strategic prowess is evident through key partnerships, notably with MGM Resorts International, exemplifying its concerted efforts to establish a significant presence in the US market. Entain continues to navigate industry complexities, underpinned by its diverse brand portfolio, cutting-edge technology, and strategic collaborations.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
48% female employees
Company
Company benefits
- Private medical insurance
- Pension Scheme
- Sharesave Scheme
- Paid subscription to the mental wellbeing app Unmind
- Entain & Enhance days – 2 paid days off to focus on you professional or personal development
Company values
- Do what’s right
- Go beyond
- Keep it Simple
- Win together
Company HQ
Stratford, London, UK
Articles
Leadership
Stella David
(CEO)Diversity, Equity & Inclusion at Entain
- Levelling the playing field. At Entain we do what’s right. It’s one of our core values. Which is why we’re taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, the wider sports betting industry, and society beyond. Our purpose at Entain is to bring moments of excitement into people’s lives. But none of this would be possible without our people working at their best. To achieve that, we’re creating an environment where everyone can feel psychologically safe, included and heard. Where being accepted for who you are is a given. Here, we celebrate individual differences, and make sure everyone is supported, and empowered, to thrive.
Share this job
View 10 more jobs at Entain