Marketing Lead, cheqd
£45-50k
Data network platform
Job no longer available
Data network platform
1-20 employees
Job no longer available
£45-50k
1-20 employees
Company mission
To become the de-facto payment mechanism for trusted (authentic) data.
Role
Who you are
- Amazing copywriting skills
- Experience in creating and managing content
- Love of social media
- Experience in demand generation with measurable and verifiable results
- Experience in working at a start-up and directly contributing to its growth
- Basic design experience is a good to have but not required
- Basic video editing experience is a good to have but not required
What the job involves
- As a well rounded Marketing Lead at cheqd, you'll be key in generating awareness and demand through a diverse set of marketing activities and campaigns.
- You'll be involved in various areas of marketing, but your main focus will be utilising social media, PR, and events to generate demand
- Our products have their fair share of technical aspects, so you must be able to quickly understand them to effectively communicate to a non-technical audience what makes us different. We've just recently launched two new products, Credential Service and Creds, that will completely change the way organisations issue and manage verifiable credentials, and how individuals build their online reputation
- You’ll be involved in a lot of projects, with different scopes and KPIs. However, you won’t be alone. Our team is open to sharing everything we know. We’re very collaborative, transparent, and candid and we’ll give you the freedom to do your best work
- You'll be part of our Marketing & Community team, reporting directly to the Head of Marketing & Community, and work closely with our product and partnership teams
- If you have a strong interest in learning about blockchain, Web3, Decentralised Identity and Reputation, privacy, Self-Sovereign Identity (SSI), and how all of these will change the world, this role is for you
- Manage our social media accounts
- Manage our relationship with our PR agency (one of the best in the crypto world)
- Write/review content (including video) for our blog, community announcements, and press releases
- Handle outreach to different websites & publications
- Build marketing campaigns, including email and PPC
- Optimise our website, blog, and digital activities
- Manage and coordinate events
Salary benchmarks
Our take
cheqd is building the network for digital credential businesses to incentivise all parties - the crucial piece neglected by companies adopting Self-Sovereign Identity. This is a crucial hurdle to moving from the current silos of data towards a world where data is controlled personally by individuals, while facilitating new business models.
It regards incentivised networks and incentives as central to verifiable credentials and decentralised identity succeeding in the commercial marketplace. By so doing, cheqd rewards everyone from network stewards and holders to issuers and verifiers, leveraging the great work by the Sovrin Foundation and their token initiative, forking from the original token codebase.
This approach helps give individuals back full control of their data and offers companies strong commercial incentives to embrace this new paradigm, including new revenue streams to enhance profitability. cheqd believes that commercial profitability is fundamental, but can't be prioritised to the detriment of privacy, sustainability, and inclusion.
Having been founded in February 2021, cheqd is growing quickly with a team of backers and advisors behind it. It's participating in and boosting the rapid growth in Self-Sovereign Identity/Veritable Claims globally, helping to revolutionise the industry.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Sep 2021
$2.6m
SEED
May 2021
$0.7m
SEED
Total funding: $3.3m
Company HQ
London, UK
Leadership
Fraser Edwards
(CEO)Having studied at Imperial, they worked for 6 years at Accenture where they led the WEF-backed Known Traveler Digital ID. In February 2021, they co-founded verim, and has served as CEO since then.
Ankur Banerjee
(CTO)They spent 6 years at Accenture on digital identity and blockchain, a year as Head of Engineering at IDWorks, and then 6 months as Senior Product Manager at R3 before co-founding verim as CTO.
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