Product Marketing Specialist, SonicWall
Network security solutions
Posted today
Network security solutions
1001+ employees
Posted today
1001+ employees
Company mission
To provide companies with technology that is as affordable as it is effective.
Role
Who you are
- 2 or more years of product marketing experience for a B2B company offering a technical product or service, or customer-facing security expertise
- A Bachelor’s degree in Marketing, Engineering, or other related field
- You pick up on new technical concepts quickly and can then explain them to someone else
- You enjoy public speaking and do it well
- You’re an excellent writer and have a solid portfolio of marketing and thought leadership content to share, including material for both technical and business audiences
- You’re proactive and can work across teams and functions effectively
- You want to be part of something big and learn as much as you can in the process
Desirable
- Experience marketing cybersecurity solutions or services
- Experience writing cybersecurity content
- Experience managing integrations or other technology vendor partnerships and co-marketing
- Channel experience
- Sales enablement experience
- You’re a strong storyteller
- You’re passionate about exploring new technologies
What the job involves
- We’re looking for a hands-on Product Marketing Specialist for SonicWall.
- You will be a key player on the team that brings SonicWall’s threat protection and MSP enablement product offerings to market, including Endpoint Detection and Response (EDR), Managed Detection and Response (MDR), and SonicPlatform.
- You’ll also help ensure success for our Technology Alliance Partner Program
- The Product Marketing Specialist is responsible for planning and executing the go-to-market strategy to meet business objectives in line with our global market.
- You’ll work cross-functionally across product management, marketing, sales, and sales enablement to drive awareness and sales of our products and services
- Marketing and Business Development
- Coordinate the EDR launch cycle and create collateral to explain new features to the market
- Provide product marketing support for upsell efforts from EDR to MDR
- Manage and execute the product marketing needs for our Technology Alliance Partner Program, including web page updates, collateral, and co-marketing opportunities with partners
- Collaborate to develop and implement marketing plans. Support the preparation of business plans focused on business development for a defined market
- Produce product, industry and thought leadership content through blogs, whitepapers, eBooks, videos, web pages and more
- Support cross-functional teams to successfully launch products, create collaterals, and drive growth
- Evaluate product and market opportunities and decide appropriate activities in line with the strategy. Facilitate opportunities across corporate departments and business units where appropriate
- Sales Support, Enablement and Tool Development
- Communicate the value proposition of the products to the various channels within SonicWall
- Develop the sales tools and training that support the selling process of our service to various teams for EDR and threat protection products, including external partners
- Develop sales and partner communications for updates to the Technology Alliance Partner Program.Acquire deep customer/partner knowledge through market research, persona, segmentation analysis, customer interviews and internal business metrics
Our take
As workplaces become more distributed, and cyberattacks get smarter and more frequent, companies require more robust cybersecurity systems to protect themselves and their customers. SonicWall offers next-gen firewalls and cybersecurity solutions for hyper-distributed spaces, to allow businesses across industries to protect their vital infrastructure and data.
SonicWall was founded in 1991, and has continuously delivered internet security solutions and appliances for the evolving digital world. Its Boundless Cybersecurity products can stop targeted cyberattacks and manage remote workforce access, as well as facilitate secure cloud adoption, zero-trust security, and more. In addition, the company publishes the world’s most quoted ransomware threat intelligence in the SonicWall Cyber Threat Report.
In 2022, SonicWall was awarded the CRN Annual Report Card Award for Enterprise Network Security, showing that it is a top technology vendor in its field. The company continues to improve its products, with several recent and future releases contributing to enhancing the protections it offers.
Freddie
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Company benefits
- Educational Assistance: we enhance formal training with individualized development programs, mentoring, networking, stretch assignments and growth opportunities
- Time to Recharge: with paid time off, ample holidays and a great work-life balance, our employees have the time they need to rest and come back with new and fresh ideas
- Rewards for Your Achievements: long and short-term incentive programs reward your achievements both this year and down the road
- The Ability to Make a Difference: our community efforts, charity drives and other involvement programs allow us to work towards a better world together
- Wellness Programs That Support the Whole You: we put employee health and wellness first because it is essential for the health of our business
Company values
- Innovation - We provide cutting-edge security solutions to organizations of all sizes. SonicWall’s threat intelligence enables customers across the world to ‘Fear Less’ – and our organization empowers our employees to innovate fearlessly
- Accountability - At SonicWall, we identify solutions, not problems. Our team-first mentality allows for individual employees to own responsibility for solutions while receiving ever-present support from peers
- Integrity - We value absolute honesty and intellectual integrity in all dealings. When in doubt, we do the right thing
- Growth - SonicWall embraces an ongoing quest to expand horizons into new markets and opportunities. We are excited to inspire employees to grow with us as we build on our past, but look towards the future
Company HQ
Milpitas, CA
Articles
Leadership
Robert VanKirk
(President & CEO)Initially worked at the company as SVP of Strategic Customer Sales and CRO before transitioning into their current role in August 2022. Former EVP of Global Sales and Marketing at Silent Circle.
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