Growth & Lifecycle Marketing Lead, KOMI
£60-80k
+ High-value early stage equity
3 days a week in office (A few minutes walk from Bond Street station, London)
Powering personalised fan hubs for the world's top talent
Be an early applicant
Powering personalised fan hubs for the world's top talent
21-100 employees
Be an early applicant
£60-80k
+ High-value early stage equity
3 days a week in office (A few minutes walk from Bond Street station, London)
21-100 employees
Company mission
To engage fans with the worlds brightest and best.
Role
Who you are
- The successful candidate will have a proven track record of delivering rapid growth in a fast-paced start-up or scale-up environment
- We are looking for someone who combines strong strategic vision, deep executional experience and analytical expertise - an ambitious individual who can drive results against their clearly articulated vision
- 6+ years experience as a growth marketer in a digital-first environment
- A proven track record of defining and implementing paid marketing strategies, MarTech stacks and media budget management for high-growth brands (whether client-side or agency-side)
- High proficiency SQL skills
- Prior experience building and leading lean high-performing teams
- Prior experience in the creator economy or a digital-first brand
What the job involves
- As our Growth & Lifecycle Marketing Lead, you will be a key part of our in-house marketing team
- You'll be responsible for defining and deploying the global paid media and lifecycle strategies that ensure we: a) continue to acquire creators at high volume, efficiency and quality, b) maintain a strong retention rate and LTV, and c) grow our overall brand awareness and favourability
- Acquisition Strategy:
- Own our customer acquisition strategy
- Collaborate with cross-functional teams and agency partners to design, launch, and relentlessly optimize a multi-channel subscriber engine
- Model budgets, forecast ROI, and push scale while slashing CAC
- Lifecycle Strategy:
- Team up with Product and Marketing to craft end-to-end engagement flows: killer welcome series, in-product nudges, churn-busting win-backs, and VIP VIP-only experiences
- Iterate fast on A/B tests and personalization tactics to elevate retention and wallet share
- Brand Growth Strategy:
- Drive the long-game: deploy paid-media plays across display, video, social, and emerging channels that build lasting brand affinity
- Balance performance spend with brand-building experiments that position KOMI as the go-to creator platform
- Metrics & Measures:
- Instill a performance-first mindset: define transparent KPIs, implement real-time dashboards, and hold the team accountable to ambitious growth targets
- Dive deep into analytics to uncover new pockets of opportunity and squash underperforming tactics
Salary benchmarks
Our take
Komi’s mission is to empower talent to build deeper and more rewarding relationships with their fans. In doing so, it is setting out to create a new digital economy for talent.
Komi provides talent - musicians, actors, athletes and influencers - a sophisticated one-stop shop solution to better engage their audience and monetise their profile. Unlike traditional platforms, Komi seeks to empower talent with the data and analytics they need to advance their business.
Since launching in October 2021, Komi has quickly onboarded a range of world-leading talent with over 500 million followers each, including Elton John, Addison Rae, Gwen Stafani, Eva Longoria and Lizzo. Having just completed a major Series A funding round led by transatlantic VC funds, music labels and celebrity investors, Komi is well positioned to unlock the next phase of its growth.
Steph
Company Specialist at Welcome to the Jungle
Company
Employee endorsements
Opportunities to learn
"Every project I've worked on so far has been challenging in a good way, and I always find myself improving and learning new skills. Being..."
Funding (last 2 of 3 rounds)
Jul 2023
$12m
SERIES A
Dec 2022
$5m
EARLY VC
Total funding: $27m
Company benefits
- Supportive of fully remote working
- Equity ownership
- 30 days holidays
- Regular team lunches
- Equipment you need to be successful
Company HQ
Soho, London, UK
Leadership
Lewis Crosbie
(CEO)Formerly in M&A at Barclays and VP Growth of digital twin technology start-up SenSat.
Ben Deigman
(VP of Business Development & Music )Co-founder of KISH Music Group with a background in finance.
Olly Hadden-Paton
(VP of Partnerships and Sport)Former COO of retail fitting company FoundPop and was also in marketing & partnerships at Uber.
Diversity, Equity & Inclusion at KOMI
- We recognise the importance of building a diverse team and we especially welcome applications from individuals from traditionally underrepresented backgrounds within technology. If you have any question at all about what working at Komi might be like, just get in touch and we can have a no-expectations chat! We would love to hear from you.
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