Head of Digital Marketing, SambaNova Systems

• Bachelor’s Degree or Master’s Degree, or equivalent relevant experience
• 5-7 years experience in digital marketing
• Experience building digital marketing foundations from the ground up, with an ability to explain strategies and processes to non-marketers
• Experience implementing digital marketing best practices such as SEO, and testing methods such as A/B or multivariate testing
• A passion for data and analytics, and the ability to identify different growth opportunities and create data-driven marketing plans to meet them
• Experience implementing integrated marketing ROI dashboards
• Experience implementing email marketing campaigns within a Marketing Automation Platform (pref. Hubspot) including lead scoring, nurture campaigns, batch campaigns, audience segmentation, etc.
• Deep knowledge of how to optimize a website to be a central hub for digital marketing strategies and first-party data collection
• Highly organized and self-motivated, with an ability to work both independently and on a face-paced, collaborative team
• Experience launching and running successful webinar and other syndication programs

Desirable

• You will work to drive brand and product awareness and ultimately generate prospect interest
• You will bring new ideas to the table and test new channels and campaigns to achieve the right mix of qualified leads
• You will work closely with the sales and product teams
• Establishing campaigns throughout the marketing funnel (TOF/MOF/BOF)
• Establishing and managing launch process, creating assets & landing pages, establishing & track KPIs, creating briefs for sales/marketing
• TOF: Newsletter, webinar channels, reports
• MOF: Buyer’s guide, solution briefs, case studies, retargeting
• BOF: chatbot, targeted interstitials, lead-in questions
• Owning business rules dictating marketing qualified leads and thresholds into the CRM
• Owning the execution on a diverse set of email campaigns with a mix of evergreen, experimental, product, and ad-hoc programs
• Owning and maturing an ABM strategy
• Defining the scope for tactics, including Paid Search, Retargeting, Display Campaigns, Video Pre-roll, and IP and Device Targeting
• Working with the content team to create compelling and consistent messaging for campaigns
• Maintaining a feedback loop with sales to optimize campaigns, align messaging, and identify opportunities for pipeline acceleration
• Working with Marketing Operations to convert inbound website traffic to leads
• Establishing offsite lead generation channels, such as 3rd-party advertising partners and paid acquisition programs
• Managing social media strategy with existing partner
• Owning strategy for blogs to include lead generation and SEO
• Implementing and running nurture programs
• Creating SEO programs in line with go-to-market strategy
• Supporting product launch activities and programs
• Supporting AR/PR functions with respect to amplification and extended reach
• Establishing steady webinar cadence and expand syndication
• Third-Party channel, such as BrightTalk
• Clips for YouTube, LinkedIn, in-site
• Creating a micro-content process to exponentially increase asset promotion
• Recommending new marketing infrastructure where appropriate
• Staying current on the latest digital marketing best practices and help the team learn and grow by sharing this knowledge