Marketing Insights & Analytics Manager, Fullscript

• 8+ years of experience in marketing, with a focus on B2B/B2C growth marketing, ideally within healthcare, SaaS, or similar sectors
• Bachelor's degree in Digital Marketing, Marketing Analytics, or a related field/experience
• Expertise in digital marketing data, with hands-on experience in platforms such as Google Analytics, Iterable, Hubspot, and Salesforce Marketing Cloud
• Proficiency in reporting and analytics tools, such as Looker Studio, Tableau, and experience with Snowflake or other data warehouse platforms
• Strong ability to analyze complex data sets and deliver actionable insights to non-technical stakeholders
• Excellent communication skills, with the ability to articulate data insights in an accessible way to marketing teams and senior leadership
• Experience collaborating with internal and external partners to drive marketing performance

Desirable

• The Marketing Insights & Analytics Manager at Fullscript will play a vital role in bridging the gap between marketing teams and data/technical teams, ensuring a clear and actionable understanding of marketing performance across various channels and campaigns
• This position is responsible for driving the strategic development and adoption of data-driven marketing tactics, optimizing performance, and aligning digital marketing strategies with Fullscript’s business goals
• You will provide key insights into customer behavior, marketing funnels, and opportunities to grow and enhance Fullscript’s marketing efforts in support of organizational objectives
• Data Analysis & Reporting: Continuously analyze data across marketing channels, campaigns, and tactics to understand performance and identify areas for improvement. Provide actionable insights and recommendations to inform marketing decisions
• Funnel & Performance Insights: Deliver comprehensive funnel analysis, providing clear insights into lead generation, conversion rates, and customer engagement to improve marketing performance and drive business growth
• Data-Driven Strategy: Act as a subject matter expert for all data-driven requests, unlocking valuable insights from Fullscript’s data and presenting these findings to internal teams to optimize marketing strategies and campaigns
• Collaborative Marketing Optimization: Work closely with cross-functional marketing teams to prioritize data requests and ensure strategies are continuously optimized to meet business objectives
• Functional Requirements Development: Collaborate with marketing teams to create, analyze, and validate business requirements. Translate these into detailed functional requirements and user stories to ensure clear communication with technical teams

• Before joining the team, all candidates who receive and accept an offer will complete a background check